What: French designer Sonia Rykiel is partnering up with H&M to develop the retailer’s first-ever co-branded lingerie line just in time for the holidays. The new collaboration will include a line of “modern” lingerie available at H&M stores nationwide on December 5th, along with a spring knitwear collection, which will go on sale in February.
What They Say:
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means,” said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “This collaboration fits perfectly with our philosophy.”
What We Say: The whole designer-collaboration trend seems to have been done to death by now, although the fact that Sonia Rykiel is designing lingerie does add an interesting element to this collaboration. As always, we’ll be excited to see what Rykiel and H&M are able to come with, and just how frugal the prices will be.
What: Favorite french designer Sonia Rykiel recently partnered with the international celebrity look for less site, Asos.com, on a “budget” friendly line, featuring tons of very cute dresses with the signature Rykiel stripes.
From the blog Share My Fashion Addictions:
As soon as I saw Asos home page stating “Sonia Rykiels chic parisian style” I knew I had to take a peek. Images of Carrie Bradshaw in Paris somehow sprung to mind. And I’m glad they did. I’m never one to fall in love with an entire line of clothing so this was an exception.
More Dresses:
What We Say: The line is adorable.. but.. $500 bucks for a dress is not budget. In fact, you can find Sonia Rykiel main label pieces at outlets like Last Call Neiman Marcus and Saks Fifth Avenue
outlet for much less than $500, so why pay $500 for the bridge line. My advice? Wait until TopShop opens in New York this spring.
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