How to Shop JCPenney

Snooty fashionistas: don’t you dare diss JCPenney. Wtih something like 1,000 stores, the retail giant sells to more than half of America’s families every year. With such impressive stats, the department store obviously has a thing or two to offer customers. What’s unique about JCPenney? Read on to find out.

Fashion Trend: The Statement Necklace

What’s the best way to add some punch to an otherwise so-so outfit? With a sexy statement necklace of course! But you might be wondering how to pull off big, bold and extravagant pieces without looking like Lady Gaga. The main key is to keep the rest of your outfit somewhat minimal, but there’s more […]

JC Penney Call It Spring

What: TBF attended the JC Penney Call It Spring Launch Event. What They Say: Call It Spring was launched as a unique 400 sq. foot whop-within-a-shop concept, providing JCPEnney customers an extensive collection of over 324 styles of on-trend footwear and accessories – all at smart prices. The concept launched last fall in JCPenney’s Manhattan […]

American Living Holiday 2010 Preview

It’s that amazing time of year where we need to start thinking about the holidays and highly important things like what we’re going to wear when all the festivities begin. Office holiday parties abound, fancy feasts are on the calendar and well, it’s time to shop again, of course! As preparation for our yearly budget-friendly […]

She Said by JC Penney Targets the Modern Woman

What: JC Penney has just launched a collection of clothes for modern, professional women called She Said. It’s not a diffusion or celebrity line, though, but was designed by the retailer’s in-house team. Prices range from $26 to $85 – so while She Said’s not over-the-top cheap, it’s still affordable for its target audience: working […]

JCPenney Spring Designer Launch

What: JCPenney is highlighting its affordable spring fashions during commercial breaks at the Academy Awards on February 22nd. Designers Nicole Miller, Michel Bohbot, Kimmora Lee Simmons, and Allen B Schwartz will be spotlighted in the new ad campaign. What We Say We’re loving the department store/designer collabs,and hope Allen B (of ABS fame) will put […]

End of the Celebrity Fashion Line?

What:  Apparently celebrity fashion lines are being caught in the retail closing mix. Of course, we saw this coming… we knew the end was near when Katherine Heigl launched a line of scrubs. From AdAge: “Following the worst holiday shopping season in four decades, numerous retailers are going bankrupt or being liquidated and taking celebrity […]