Beyoncé Goes Back to School with Sasha Fierce Junior’s Collection

July 1, 2009 04:44 PM | Comments (4) | Posted in look for less, beyonce, celebrity fashion lines, tina knowles, sasha fierce, house of dereon

What: Beyoncé and her mom Tina Knowles are launching a new junior clothing line just in time for the back-to-school season. The new collection, dubbed Sasha Fierce for Deréon, is set to include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. It’ll be sold at department stores such as Macy’s and Dillard’s and specialty stores including Jimmy Jazz and Against All Odds, with wholesale prices ranging from $25 to $75. 

What Tina Knowles Says:
“When the tour started, we noticed the definite style of it,” Tina [Knowles] explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

What We Say: Uhhh…. Seriously? The only place we see the House of Dereon collection is on the sales rack of our local Macys and Marshalls. Are we the only ones who think Beyonce’s
“alter ego” is kinda of, well, corny? She’s an awesome performer, no doubt, but we think singing is her forte, NOT designing clothing.