Home Shopping
Isaac Mizrahi Teams Up with QVC
What: Isaac Mizrahi, the over-the-top fashion designer turned reality TV fixture who helped pioneer the discount designer trend with his line for Target, is teaming up with QVC for his latest venture, a cable shopping show called “Isaac Mizrahi Live!” Mizrahi says he plans to sell everything from shoes and handbags to potpourri and cheesecakes (with prices hovering around $80 for shoes and $200 for handbags) on the home shopping show, which is set to debut in December.
What the Wall Street Journal Says:
“With cost-conscious conglomerates increasingly in control, many designers are searching for ways to broaden their sales beyond the high-fashion customer. At the same time the growth of collaborations with mid-American retailers, the rise of cable television, the birth of reality television and the Internet have created a surge of opportunities—opportunities that happen to suit Mr. Mizrahi’s persona.”
What We Say: Home shopping is about to get a lot more fun. With a price point that hovers between his former Target collection and his highbrow line sold at Bergdorf Goodman, Isaac’s new items could very well be products worth splurging on for Christmas.
Bargain Buys at ShopNBC Coming Soon?
While we don’t talk about jewelry very often here, we know you wear it and we know you don’t like spending half your paycheck on it. The home shopping network ShopNBC, which also has a huge online presence, is hurting. And although this is not the best of news for the retailer’s shareholders, it means ShopNBC is poised to advertise much cheaper jewelry in the near future. $550 gem stone pieces just aren’t the greatest investment these days.
If you’ve got a boyfriend or husband, you may want to give them a little hint about this… prices could start dropping around Valentines Day.
Advertisement
Featured on TBF
Copyright 2003-2009 TBF Group, LLC.