What: We’ve got a special place in our heart reserved for H&M, and now that we may be able to shop for our favorite diffusion lines and trends online…well, we’re in love. Rumor has it that H&M will launch an online storefront for the US. To date, Americans have to purchase everything in store.
What They Say:
H&M would prove to be stiff competition for some of our favorite online vendors, such as Forever21, Topshop, and especially Urban Outfitters, as the potential site could not only serve up its affordable styles, but their covetable accessories as well.
What We Say: Watch out Forever 21, you’ve got company! This could be the great “fashion equalizer”, as we all know that the type of merchandise available at H&Ms vary widely between locations. We’re way excited about this possibility, but we’ll wait to jump for joy until everything’s confirmed.
Are you a big H&M fan but you don’t live near a store?
What: French designer Sonia Rykiel is partnering up with H&M to develop the retailer’s first-ever co-branded lingerie line just in time for the holidays. The new collaboration will include a line of “modern” lingerie available at H&M stores nationwide on December 5th, along with a spring knitwear collection, which will go on sale in February.
What They Say:
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means,” said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “This collaboration fits perfectly with our philosophy.”
What We Say: The whole designer-collaboration trend seems to have been done to death by now, although the fact that Sonia Rykiel is designing lingerie does add an interesting element to this collaboration. As always, we’ll be excited to see what Rykiel and H&M are able to come with, and just how frugal the prices will be.
Think of this as an early christmas present. More photos after the jump.
More Photos
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What: The world wide web’s been abuzz with leaked photos of the new Jimmy Choo H&M collection hitting stores November 14th. While most the pics have been taken down, they give us a hint of what to expect. in addition to a huge assortment of colorful and edgy shoes (ranging from stilettos to boots), shoppers can look forward to statement jewelry, studded belts, handbags, and even…brace for it…a jumpsuit.
What They Say:
Jumpsuits are a pretty polarizing garment these days, but the belted one in this line looks like it might fall on the more flattering end of the jumpsuit spectrum.
What We Say: November 14th can’t come soon enough…are you as excited as we are? We’re hoping the prices leak next…
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