*Abaete
Pronunciation: A-Buy-A-Tey
Laura Poretzky’s line combines the femininity and sensuality of her Brazilian and French roots into an accessible resort collection for women. However, most TBF readers will recognize Abaete as the first designer to join the Payless designer shoe collection (they are no longer a part of the collection).
Armani, Giorgio
Pronunciation: Jor-ji-o Ar-ma-nee
Known as the Prince of minimalist glamour, Giorgio Armani chucked a career in medicine for the life of a fashion designer. Although he started his labels in the mid 70s, most consider his styling of Richard Gere in “American Gigolo” in the early 80’s as his break into mainstream fashion. Armani is now a global brand with numerous sub labels from the couture Giorgio Armani to the mass market A/X Exchange. When thinking about Armani, think Italian tailoring with a bit of classic American style.
Azria, Max
Pronunciation: Ma-x As-ree-a
Azria is the head of a family run fashion empire that includes the BCBG lines, The Rave,G+G stores, Herve Ledger (you know those iconic bandage dresses), and a couple of more brands. His lines tend to be heavily influenced by California High Fashion- printed jersey knits, shoes with a bit of bling, etc and tend to be more of a junior cut. You can often find pieces from BCBG at your local Neiman Marcus or Saks Fifth Avenue Outlet.
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Badgley Mischka
Pronunciation: Badge-lee-mish-ka
Mark Badgley and James Mischka do Old-Hollywood evening wear like nobody else. Teri Hatcher and Winona Ryder created a storm on the red carpet in 1996 wearing the designer-lover duo’s glamorous gowns and the world soon took notice. Badgley Mischka is most famous for its out-of-this-world bridal wear (remember the awesome bridal gown Charlotte York wore at her second wedding in Sex and the City? That was them.), and they also design glamorous daywear, sportswear and lingerie.
Blahnik, Manolo
Pronunciation: Muh-no-low blah- nick
When Carrie Bradshaw, the main character on HBO’s popular series “Sex and the City”, begged a mugger not to take her Manolos, a love affair was born. The high end shoe maker, who is responsible for the design and prototype of every shoe that bears his name, and his 30 year old company is THE shoe of record for those who want (and can) be fabulous in 3+ inch stilettos (Manolo does make flats and lower heeled mules). The shoes, made of silk, lace, satin and other nice materials, cost upwards of $300. Blahnik is solely responsible for the design and prototype of every shoe that bears his name. Can’t afford the 300+ price tag? Save up to 80% off the retail price of a pair of Manolo’s by shopping at the Saks Fifth Avenue or Neiman Marcus Outlet stores.
Balenciaga
Pronunciation: Bal-en-see-AH-gah
Spanish designer, Cristobal Balenciaga (1895-1972) is a true inspiration for twentieth century designers. His designs created illusions, while outlining the perfect silhouette of a woman’s body. Balenciaga favored mute colors like black and brown, as well as an asymmetrical design. He’s influenced designers as diverse as Andre Courreges and Marc Jacobs. The house is mostly known for its excellent leather goods, particularly the famous motorcycle bag.
Bottega Veneta
Pronunciation: Bo-TAY-ga Ve-NE-tah
The high-end leather goods company Bottega Veneta is known for its fabulous purses and exceptional design. Highly reputed for quality and exclusiveness, this designer is known for the signature Intrecciato Line. In July 2001 the company merged with the Gucci Group.
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Burberry
Pronunciation: Burr- bar-re
Before the iconic plaid check became the ultimate symbol of British high style, Thomas Burberry was a lowly apprentice who opened his small outfitter (coat) shop in England in 1856. He later
went on to invent Gabardine, the trench coat, and outfit the first dude to land at the South Pole. Can’t afford $1000+ for a trench coat? Head to the Burberry outlets (Kathryn once purchased a
Burberry trench from the outlet for $400, a 80% savings).
Cavalli, Roberto
Pronunciation: RO-ber-to Ka-VA-lee
Robert Cavalli styles combine rock and glam, with a touch of color and sexiness. He’s not afraid to mix textures and prints, like leather with animal prints, denim with feathers, and silk with fur. Roberto Cavalli wearers include: Kimora Lee Simmons, Beyonce Knowles, Alicia Keyes, Bono, Jennifer Lopez, and Lenny Kravitz. He’s also pushed into the discount designer sphere with his limited collection for H&M. Cavalli is known for pushing the envelope, on the runway as well as his personal style.
Chanel
Pronunciation: Sha-nel
Gabrielle “Coco” Chanel is perhaps one of the most influential fashion designers in the history of fashion (Time Magazine honored her as one of the 20 most influential artists, entertainers of the 20th century.) Born in 1881, it’s hard to believe that the woman who made jersey knits elegant was met with a cool reception when her first collection was introduced. By the time she died in 1971, she had revolutionized the fashion world and left a design and business legacy that can be found in some of the most famous fashion houses in the world.
Chloe
Pronunciation: KLO-ee
“Sexy” and “ultra cool” are the adjectives often associated with the designer label Chloe. Chloe’s designs portray extreme romance, luxury and elegance. The French quintessential design house received worldwide exposure when it employed Stella McCartney (daughter of ex-Beatle Sir Paul McCartney) as Karl Lagerfeld’s replacement as head designer. Chloe is especially known for its sexy handbags and shoes.
**Claiborne, Liz
Pronunciation: Liz Clay-Born
Liz Claiborne was as shrewd a businesswoman as she was a designer. Established in 1976, Liz Claiborne, Inc. started off as a line of moderately-priced sportswear for women. The brand soon appealed widely to the working woman with its streamlined and silhouetted pieces. Claiborne also revolutionized the department store shopping experience as she was one of the very first designers to demand that her collection be sold together, in one space. Isaac Mizrahi is currently the designer for the Liz Claiborne’s line, Liz Claiborne New York.
Comme des Garcons
Pronunciation: KUM de Gar-SOHN
Tokyo born Rei Kawakubo founded the clothing line Comme des Garcons in1973. According to Infomat, “Comme des Garcons specializes in anti-fashion, austere, sometimes deconstructed garments, sometimes lacking a sleeve or other component.” Her color choices are often simplistic: black, dark gray, and white.
Courreges, Andre
Pronunciation: AN-Dre Courreges
Courreges invented the mini skirt in 1964 (which he paired with white go-go boots), the swing coat, and the A-line mod dress—making him one of the most influential designers of the last fifty years. After leaving Balenciaga in 1961, he started his own line and helped defined the “sixties” look through his liberal use of white, straight lines, cut-outs, and his SPACE AGE collection.
Dior, Christian
Pronunciation: KRE-shtaan DEE-or
Whether it’s the saddle bag or a vintage couture evening gown, Christian Dior is the designer of choice for Hollywood’s elite. Launching the line in 1949, Dior directed the fashion world to the extravagantly feminine look, one that is provocative, ultra-sexy, and refined grungy.. The house is currently led by designerJohn Galliano.
Dolce & Gabbana
Pronunciation: DOL-chay and Gab-BAH-nah
Former lovers Domenico Dolce and Stefano Gabbana are the designers to the world’s rock royalty. Using strong, sensual designs with bold animal prints paired with fluorescent accents and traditional fabrics like denim, the boys aren’t afraid to mix it up and specifically design clothes for strong, confident, cosmopolitan, and powerful women.
Ellen Tracy
Pronunciation: EL-lin TRAY-see
Starting out as a blouse company, Ellen Tracy later flourished into a full range of classic separates, shoes, eveningwear and accessories company. The line focuses on classic office and night-on-the-town wear for professional and sophisticated women. Look for this line at Bloomingdale’s, Macy’s, and at Off Fifth, Saks Fifth Avenue Outlet.
Etro
Pronunciation: Ae-tro
This family run textile and fashion company is known for mixing bold printed fabric (think bright pink paisley on purple background on a piece of jacquard fabric) with clean Italian tailoring (making it one of Kathryn’s favorite fashion lines). Founded in 1968 by Gimmo Etro, the company has replaced Pucci (who obviously influenced Gimmo) as the Italian bold print brand of note. Now if only, they would produce a line for Target.
Fendi
Pronunciation: Fen- dee
In terms of American pop culture influence, Fendi is right up there with Gucci and Louis Vuitton as the brand most frequently mentioned in rap songs. Established in Italy in 1925 as a handbag shop, Fendi is one of the most influential brands in the history of fashion, if for no other reason, the Fendi family “discovered” Karl Lagerfeld and gave him his first job at a major design house. While the line continues to produce a ready to wear collection, Fendi is really known for their iconic bags (the much copied “Spy” bag, the baguette, etc.).
Ferragamo, Salvatore
Pronunciation: Sal- va- tor Ferr-A-ga-mo
The King of footwear, Salvatore Ferragamo, has been providing the elite with luxury consumer goods for years. Launching his career in ever-so-wonderful Hollywood, his designs were initially utilized in film productions, like the ruby red slippers he created for Dorothy in the 1939 version of the “Wizard of Oz”. Today, Ferragamo takes a more conservative approach to shoe and accessory design (ex: continued use of block heels during the era of the stiletto). Each vision is portrayed in each well-manufactured shoe and the design house has expanded its line to bags, eyewear, silk, accessories, watches, perfumes and a ready-to-wear clothing line.
Ferre, Gianfranco
Pronunciation: Gee-an-fran-ko Ferr-ay
Italian designer Gianfranco Ferre is not one to follow trends. A former architect, Ferre’s designs are heavily influenced by the form and structure of garments from Asian countries like India. This designer also produces a very high end plus size line.
Ferretti, Alberta
Pronunciation: Al-bur-ta-fer-re-tee
The ‘Queen of Chiffon’ opened up shop at the tender age of 18 in Cattolica, Italy and there was no looking back. Ferretti started her line in 1980 and created a name for herself with her free-flowing and feminine designs. The designer is famous for turning her staple materials—chiffon, draped georgette, charmeuse and satin—into red-carpet creations. In 1984, she launched a younger, more causal line called Philosophy di Alberta Ferretti which soon became a huge hit. Her brother Massimo, is also part of the company, and produces Moschino, Moschino Cheap&Chic, Jean Paul Gaultier, etc.
Galliano, John
Pronunciation: Gall-lee-a-no
Imaginative and creative, John Galliano’s designs are deeply rooted in history. Almost all of his collections have a strong link to a particular period in history and are often on the cutting edge of fashion (he reintroduced crinoline in the 1990s). The British fashion designer was appointed designer of Givenchy in 1995 and left Givenchy in 1996, to head Christian Dior. He continues to be the designer of record for fashion forward celebrities like Gwen Stefani (he designed her
wedding dress).
Givenchy
Pronunciation: Gee-von-she
Best known as the man who dressed Audrey Hepburn, Hubert de Givenchy combined elegance and classicism to all of his designs. Think Audrey Hepburn in “Breakfast at Tiffany’s” and you’ll understand this design house. In 1954, Givenchy was the first designer to create a luxury collection of women’s ready-to-wear. Former heads include John Galliano and Alexander McQueen.
Gucci
Pronunciation: Goo-chee
The House of Gucci was started in 1921 as a leather goods store by Guccio Gucci. By the 50’s, Gucci had became a luxury-goods brand the world came to recognize through its iconic ‘G’ symbol. In the 70’s, the label started to deteriorate because of issues within the Gucci family but was revived by designer Tom Ford in the 90’s. Tom Ford’s sexy fall 1995 line turned things around for the company and put Gucci back onto the fashion roadmap. Frida Giannini is currently the head designer of the House of Gucci.
Are we missing an important designer? Do we need to update our information? Contact Us.
Prada, Miuccia
Pronunciation: Mee-U- cha Pra-dah
Prada was originally founded as a leather goods shop by Mario Prada in 1913. But, his daughter, Miuccia Prada, with the help of her husband, is really the one responsible for turning Prada into a fashion powerhouse in the 80’s. Miuccia’s innovative designs, such as the nylon backpack, became an infamous fashion symbols of the 90’s, with starlets and socialites alike, carrying the coveted ‘it’ bag. Miuccia’s designs have continued to be ground-breaking yet practical—no wonder the devil is said to have worn Prada.
Posen, Zac
Pronunciation: Zak Poo-zen
This young fashion designer started his collection at the tender age of 16 and got his big break when Demi Moore was photographed wearing his designs while hanging out with Aston Kutchner. With the extensive fashion knowledge and business skills he gained from his internships at The Metropolitan Museum of Art’s Costume Institute and Nicole Miller, he was able to create a unique and creative line for himself with funding from Sean “Puffy” Combs. Socialites, supermodels, and celebs all love his angular styles and 1940’s Hollywood inspired designs.
*Proenza Schouler
Pronunciation:pro-en-za skool-er
Former lover and design partners, Lazaro Hernandez and Jack McCollough, created the modern luxury label, Proenza Schouler (combination of their mother’s maiden names), as students at New York’s Parsons School of Design. After presenting their graduate thesis to great acclaim, buyers from Barney’s New York quickly bought their whole line. Their line offers an edgy, youthful take on high-end fashion and is worn by fashion forward Hollywood stars like Demi Moore. The duo won CFDA’s Perry Ellis Award for new talent in 2003
Pucci, Emilio
Pronunciation: E-MEE-lee-o POH-chee
The socialite, Italian skier and designer Emilio Pucci was known for his use of completely unique and infamous prints during the sixties. The brand is synonymous with bold, brightly colored patterns with a kaleidoscopic psychedelic feel.Think Austin Powers.
Reese, Tracy
Pronunciation: TRAY- cee Ree-s
Favored by celebs like Mira Sorvino and Carla Gallo, designer Tracy Reese continues to gain prominence in the fashion world. With intense background training from Martine Sitbon and Perry Ellis, her styles today reflect the elegance of women with a hint of tradition and vintage-inspiration. She freely uses colors and embellishments like beading and sequins in her designs.
Saint Laurent, Yves
Pronunciation: EEV San-LAWRON
Yves Saint Laurent breathed new life onto the French fashion scene in the 60’s. At the age of 21, he was the youngest designer to ever head the house of Dior. YSL’s iconic couture creations include the women’s tuxedo (the memorable Le Smoking), the ultra-chic trench coat, peacoat, shirt-dress and the safari-chic trend. He was also one of the very first designers to use black models in his shows. In 1983, he was the first living designer to be honored with a solo exhibition at the Metropolitan Museum of Art.
Schiaparelli, Elsa
Pronunciation: EL-sa She-a-pa-REHL-lee
Elsa Schiaparelli, along with rival Coco Chanel, dominated the women’s fashion scene in the early part of the twentieth century. It was Schiaparelli who designed the famous pink suit Jackie (Bouvier) Kennedy (Onasis) wore the day her husband, President John F. Kennedy, was assassinated. She was also of the surrealist camp with the likes of Salvador Dali, and this influence can be seen in her designs, especially in her trompe-l’oeil sweaters. Her collections were recently exhibited at the Philadelphia Museum of Art.
Sui, Anna
Pronunciation: AN-na SOO-ee
Originally from Michigan, Sui is known for her “head-to-toe” looks, unique ability to counter bright colors with black and liberal usage of rich fabrics. The NewYork Times calls Sui a designer who “never panders” and her styles continue to set trends and inspire other designers all around the world.
* Thakoon Panichgul
Pronuciation: Ta-koon Pa-neech-gool
Thakoon’s designs are eccentric yet charming, which is precisely why he’s often a Michelle Obama pick. This former fashion editor puts original spins on ordinary pieces—i.e. a knee-length cocktail design with sequins streaked across haphazardly. Last year, Thakoon’s line at Target flew off the shelves as quickly as they were put on them.
Ungaro, Emanuel
Pronunciation: Eh-MAHN-wayl Oon-GAH-ro
In the beginning, Italian born designer Emanuel Ungaro found himself struggling for appreciation and even acceptance in the fashion world. Today, his works continue to set trends for other designers. His clothing line is put together to “remind women that they are the joy of every man.”
Versace, Gianni
Pronunciation : Gee-a-nee Verr-sa-chay
The late Italian designer, Gianni Versace, found his namesake label in 1978. Although the label is most known for its mix of “grandiose sexiness” and “decadent European-inspired styles” (remember the infamous J. Lo dress?), few remember that the collection first started as a menswear line. Versace is now led by Gianni’s sister, Donnatella, who’s often parodied on Saturday Night Live. It also wins the award as “the designer mentioned most in corny hip-hop songs”.
Von Furstenberg, Diane
Pronunciation : DY-an Von FUR-sten-berg
Diane Von Furstenberg is known for turning the knit wrap dress into a closet staple. The dress, which enhances the feminine body by accentuating its curves, is sported by celebs like Kirsten Dunst and Cindy Crawford. If you can’t afford the original wrap dress, try versions from Rampage, Max Studio, or Anne Klein.
Wang, Alexander
Pronunciation: Alex-an-dur Way-ng
The Parsons’ dropout showed the high-end design school that he could make it even without their stamp of approval. Alexander Wang’s first collection, launched in 2007, was edgy, cool and a little bit grungy. Impeccable cashmere sweaters, shrunken vests and distressed jeans make up an Alexander Wang special and his list of fans include model and muse Erin Wasson.
**Wang, Vera
Pronunciation : Veer- ra Way-ng
This former Vogue senior fashion editor and New York City native, launched her first bridal collection in 1990. Since then, her name has become synonymous with bridal and evening glamour. Her collection now includes footwear, fragrance, eyewear and home furnishings.
Wu, Jason
Pronunciation: Jay-son Wu
The twenty-six-year old became a household name when First Lady, Michelle Obama, chose the newbie designer’s white chiffon dress for the inauguration ball. Prior to becoming the premiere designer of choice by the First Lady, Wu was the creative director for a line of designer dolls called ‘Fashion Royalty’, sold at F.A.O Schwartz. He started his own fashion label in 2006 and was recognized by Vogue editor, Anna Wintour, as a promising new talent. Wu’s designs are distinctly feminine and polished. His teacup skirts, floral dresses and dainty jackets create nostalgia of an earlier era while keeping it decidedly modern. No wonder the First Lady was bowled over by his clothes.
Are we missing an important designer? Do we need to update our information? Contact Us.
In part 5 of our swimwear guide, we answer your questions ranging from “do dark suits help you tan” to “the difference between lycra, spandex, etc.” Have a swimwear question? Contact me.
Question 1: Lycra, Spandex, nylon, Supplex – what’s the difference and why should I care?
Here’s why: each offers a unique fit and function. First, decide if you are wearing a suit to sunbathe or swim. If it’s the former, choose a soft, lightweight fabric like cotton or Supplex. If it’s the latter, choose a suit with higher Lycra (spandex) content.Still confused? Below is a mini glossary of common swimwear fabrics:
Nylon: Nylon was developed in 1938 by DuPont as the first completely synthetic fiber. The material offer resilience, abrasion resistance and high flexibility. It’s often added to natural fibers to boost a garment’s durability.
Cotton: Cotton suits are softer and comfier than nylon but rarely form fitting. They lose shape, shrink and bleed and fade colors.
Supplex: Supplex is another DuPont invention which offers the plush touch of cotton with the strength, durability and performance of nylon – but softer. Plus, it won’t wrinkle, shrink or fade.
Lycra/Spandex: Lycra/spandex won’t ride up or slip off while you swim or ride the waves. A bonus: The higher the spandex content, the greater the slimming ability. But, keep in mind spandex fibers break down easily with exposure to chemicals in swimming pools, hot tubs and even sunscreen. You’re not alone and miracle products do exist. Take for example, Panache’s molded gel underwire bikini tops (available at figleaves.com). They not only resist water and maintain shape in and out of water, but they present a pretty convincing breast-lift. You may also want to try other tricks like front-tie halters to define cleavage and boost your bust. Finally, there’s always regular underwire for lifting and sculpting any chest size. If the thought of waiting in line to try on a handful of suits in a teeny tiny fitting room with unflattering florescent lighting doesn’t appeal to you, then online shopping is a great option. It’s worth noting that most e-commerce sites – including figleaves.com, Bluefly.com
Tricot: Tricot (nylon-spandex) is generally constructed from four-way stretch fabric, meaning your suit moves with you.
Question 2: I’m small-chested but every time I wear padded tops in the water the inserts get soaked and lose their shape. How can I avoid this problem?
, victoriassecret.com, dELiAs.com
and Target
—offer comprehensive size listings and charts and hassle-free return policies (so you can try suits on at own home and then send them back if you change your mind). Also worth noting, a few sites, including Lands’ End, now offer high-tech display software like My Virtual Model, so you have the option to “virtually” try on your swimsuit before you buy.
Question 4: Are there any suits that will get rid of my cellulite?
Clothing does not remove cellulite; the easiest way to disguise it is by sporting cute boy shorts or sarongs. A nice tan can also reduce visible the dimples and cottage-cheese- like texture of cellulite.
Question 5: Will dark suits help me tan?
A dark suit will not increase the intensity of sun exposure to your skin. However, there are some new suit manufacturers that claim their swimwear actually helps you tan. One company, Cooltan, uses a unique patent-pending fabric knit with millions of tiny pores. The pores provide as much coverage as a medium-level sunscreen, so results will not be drastic; your suit-covered skin will receive as much sun exposure as the rest of your sunblock-slathered body.
The Budget Fashionista’s Guide to Swimwear
The Budget Fashionista’s Guide to Swimwear Part 1: The Do’s and Don’t
The Budget Fashionista’s Guide to Swimwear Part 2: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 3: The Best Swimsuit for Your Skin Color
The Budget Fashionista’s Guide to Swimwear Part 4: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 5: Answers to Common Swimwear Questions
We picked through the good, the bad and the just plain ugly. The lowdown on what’s hot and shot for summer 2006 swimwear.
| Cutaways that look like a bikini from the back but cover the front |
|
| Skirtinis and skorts | Splurge! Halter Dress Slender Suit |
| Tunics, kaftans, pareos and dresses as cover-ups |
|
| Ruffles | <
Tara Jarmon Ruffle Swimwear |
| Batik and paisley (global-inspired) |
|
50s pin-up girl looks (twisted bandeaus and one-pieces, ruching |
|
| Gelato shades (from chocolate and pistachio to lemon and cherry) | |
Arts ‘n crafts: crochet, embroidery, appliqué, beading, | |
| Metallic fabrics |
|
| Sailor stripes and nautical theme |
|
1. Animal print overkill. If you’ve got a zebra suit,
tone it down with a sheer black caftan; pair a leopard-print top with a chocolate
brown or black bottom. Never mix animal prints (e.g., combining cheetah, snake
and tiger).
2. T-shirts as cover-ups. It tells everyone you’ve got something
to hide.
3. Flimsy, sheer suit fabrics. Great… for wet-T-shirt contests.
4. Wearing your Burberry plaid from head to toe. Instead try a signature piece (e.g., a designer logo tank with solid, unmarked bottoms).
5. Thongs and g-strings. Out of the question if you have any cellulite -– as Star magazine has shown us, even skinny Paris Hilton’s got no business flaunting her rear assets on the beach.
6. Tiny triangle bikini tops. Support that bust.
7. The skimpy stuff. This season’s look offers more to the imagination.
8. Tube tops and bandeaus. If you’re well -endowed these tops will make it look like you have a uni-boob.
9. Stuffing yourself into a black suit. Try color-blocking
and tricot (slenderizing) fabrics.
10. Over bling. Choose shells, coral and wooden beads instead.
The Budget Fashionista’s Guide to Swimwear
The Budget Fashionista’s Guide to Swimwear Part 1: The Do’s and Don’t
The Budget Fashionista’s Guide to Swimwear Part 2: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 3: The Best Swimsuit for Your Skin Color
The Budget Fashionista’s Guide to Swimwear Part 4: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 5: Answers to Common Swimwear Questions
Typical features | Dos | Don’ts | Suit your spectrum |
| Ivory skin, black or chestnut brown hair and dark eye | white, black, navy blue, red and hot pink | beige, orange, gold and pastels | Backless halter suit $29.99 at Newport-News.com |
| medium to dark brown skin with dark eyes and hair | bold colors like turquoise, emerald greens, ruby reds and amethyst purples | earth tones and pastels | |
| bronze to light brown skin with auburn or highlighted hair and green or golden brown eyes | earth tones (e.g., camel, beige, rust, gold and chocolate brown) | shades of blue, including navy | Wrap Swimsuit, $62.50 at LaneBryant.com |
| pale or pinkish skin with natural blonde or light brown hair and light-colored eyes | sorbet (e.g., fruit colors), cinnamon, silver and babyblue shades | black and orange | Xhilaration Ice Swim Set in Silver $11.99 at Target.com |
| peach or freckled creamy white skin with golden or light red hairand blue or green eyes | lime or apple greens, mocha or cinnamon browns or melontones | darker, duller hues | Ruched Square-Neck Tank $16.00 at Spiegel.com |
The Budget Fashionista’s Guide to Swimwear
The Budget Fashionista’s Guide to Swimwear Part 1: The Do’s and Don’t
The Budget Fashionista’s Guide to Swimwear Part 2: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 3: The Best Swimsuit for Your Skin Color
The Budget Fashionista’s Guide to Swimwear Part 4: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 5: Answers to Common Swimwear Questions
Stop! Before you begin earmarking your fashion rags, realize that the cover
model’s hot look of the season might not be right for you. When you buy yourself
swimwear, it is for your body. You will not morph into Heidi Klum just because
you are wearing the same itsy bitsy bikini. (Keep in mind, Heidi is pictured
in that suit after she’s tried on dozens of other pieces and the photo editor
tossed at least half a dozen unflattering poses.) But, with so many amazing
fabrics and cuts and tricks out there, you’ll have no reason not to look your
sexiest if you carefully adhere to the following tips.
Psst
All are under $35!
| Body Issue | Trick | Treat |
| If you’re boy-shaped (curveless)… | Create curves with padded and/or textured (e.g., ruffles, beading, embroidery, ruching) tops. Slip into a cutout or high-cut bottoms. If you’re modest, pull on belted boy shorts. | Newport News’ sporty halter tankini with an adjustable neck strap and contrasting diagonal white piping creates the illusion of curves in cotton/poly-blended jersey knit with figure-flattering spandex. Matching scoop bottoms offer just enough coverage but also just enough leg for a long, lean and feminine look ($19; Newport-news.com). |
| If you’re busty… | Give your chest support with cup-sized swimwear. If you prefer to not wear underwire, a halter top with wide straps, and fabric that covers the sides as well as the front, also does wonders. Stay away from strapless styles | Target Merona bra-sized Halter Swim Top features lined underwire halter top with light, removable padding, a tie back with adjustable neck closure for extra lift ($19; Target). |
| If you’re flat-chested… | Create curves with patterns, beading, ruffles or padding. Triangle tops and twisted bandeaus give the illusion of a larger chest. | From Tara Jarmon, the “Pink Chimes” ruffled triangle swim top offers light padded cups for added comfort, support and coverage with a cord that ties at the neck and back ($14.99; Target). |
| If you’re sagging… | If your problem is your backside, look for a flared skirt bathing suit bottom or swimdress. For the bustline, add instant lift with a cupped halter or balcony bra. | Newport News’ sexy halter swimdress slims all over with with power mesh, featuring a flirty A-line skirt to cover your derrière and a molded soft-cup bra with a tie behind the neck to lift saggy breasts ($29; Newport-news.com).
|
| If you’re packing some extra baggage in your thighs… | Surprisingly, bigger thighs benefit from a bottom cut higher on the thigh; it elongates the leg and creates a leaner look. | Ballet’s “Tobago” high-leg control brief features a flattering high cut and acts like a body-shaper, cinching any lower body bulge. The contrasting embroidery along the waistline draws attention up and away from hips ($28; figLeaves.com |
| If you’re a mommy to-be… | Accentuate and flatter the belly; wear convertible or low-cut bottom pieces that can expand and accommodate weigh gain, while offer lower back and belly support. | Show off a smooth, ballooning silhouette in an ebony keyhole-top, 2-piece tankini from Liz Lange for Target Maternity with a stretchy elastic waist to add support and lift (so your belly doesn’t droop and weight is more evenly distributed ($32.99; Target). |
| If you’re self-conscious… | Don’t just cover up; dress up: Pareos, caftans and the ubiquitous sarong are chic-er than ever this season | Wrap yourself in this sexy Voile sarong with accents of chocolate brown and cream to compliment the bold poppy print and trim from Lepel ($28; figLeaves.com |
| If you’re carrying junk in your trunk… | Don’t cover a large derriere with lots of fabric; try a high cut brief in a solid dark shade. Bring eyes up and away with a contrasting colored top. | This Shape FX Bandeau one piece suit features a built-in shelf bra with rhinestone accents that draw the eye upwards. It also features a high-cut black briefs ($29; Newport-news.com). |
| If you’re plus-sized with curves… | Cinch your waist with a belt. Ruching or diagonal stripes create an optical illusion and slim your torso into an hourglass. Wear a bottom that cuts high on the leg to elongate. | The wrapped style on this MB Plus one piece creates diagonal lines that direct eyes away from fleshy shoulders and arms and accentuate curves. The slimming belt sports a side buckle, which draws attention away from your belly. In sizes 16w-24w ($19; Target) |
| If you’re plus-sized without curves… | Slip into solid colors for a smoother silhouette. Define your bustline with an empire waist accented with piping, hardware or embellishment. Balance with a high-cut or skirted brief. | Mossimo Women’s Plus-Size empire belted swim tankini accents a sexy décolletage and adds the illusion of curves with a strategically placed rhinestone buckle and triangular belted top ($19.99; Target).
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| If you’re triangle-shaped… | Look for swimsuits with a pattern or light color top with dark bottoms. | Color block out your less fab features and draw attention upward with a pretty ballerina top and a sheer “slice” strategically slashed diagonally for an overall trim, feminine look with Merona’s “Optic-Print” tank swimsuit ($22.49; Target). |
| If you’re an inverted-triangle shape… | Look for swimsuits that provide support and balance, drawing attention to your waist and/or legs | Go retro and leave some things to the imagination in this black-and-white-Swiss-dot-printed Shape FX maillot. Featuring double straps with a drawstring keyhole tie at the sweetheart neck, a shelf bra and side drawstrings you can tighten or loosen to accommodate weight gain or your own modesty ($19; Newport-news.com). |
| If you’re flabby in the belly… | Horizontal ruching or surface texture disguises rolls. | Newport News’ black or double espresso stretch crochet tankini is fully lined with nylon-spandex for shape retention with delicate merrow-stitched ruffles and soft supportive cups ($25; Newport-news.com). |
The Budget Fashionista’s Guide to Swimwear
The Budget Fashionista’s Guide to Swimwear Part 1: The Do’s and Don’t
The Budget Fashionista’s Guide to Swimwear Part 2: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 3: The Best Swimsuit for Your Skin Color
The Budget Fashionista’s Guide to Swimwear Part 4: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 5: Answers to Common Swimwear Questions
I have finally completed my Guide to Swimwear 2006. I asked my friend Lindsay Morris, a former editor at Shape, to help me put together this guide. Lindsay knows her swimsuits—a former competitive swimmer who once owned just a team suit, she states, without hesitation, that there is no such thing as one-size-fits-all. “While my teammates and I practiced four hours daily through grueling drills, our athletic builds varied considerably”, Lindsay wrote me. “There were apple, pear and curveless shapes—just like those I’d see at the beach (not on “Baywatch”)—but with an extra layer of muscle. Truth be told, bathing beauties come in all shapes, so thank goodness designers are catching on (if only team uniform designers would follow their lead).”
No matter what your shape, size, state or level of modesty, the following guide offers you the keys to finding the perfect fit; our favorite places to purchase budget beach and poolwear; and answers to your most pressing questions (but of course!). And, as always, we encourage you to share your own swimwear secrets. Dive in!
The Rules
You’ll have no reason not to look your beach best if you carefully adhere to the following tips.
The Dos
1. When shopping for a suit, think about what first catches your eye. For example, do you notice the bottoms or the top? Now, think of how you’d feel if someone looked first at that part of your body.
2. Check the tag. The higher the spandex content, the better. The suit will hold its shape and flatter yours.
3. Sunscreen—the most important swimsuit accessory!
4. Use bump-stopper creams and schedule a professional bikini wax.
5. Alternate suits. The fabric needs about a day to dry and return to its original shape.
6. Follow wash instructions: Gently hand wash your suit in lukewarm water and mild soap and hang it indoors to dry.
7. If you are a regular pool swimmer, buy a suit-cleaning solution (available at most suit retailer shops and e-commerce sites).
The Don’ts
1. Throwing your suit in the machine washer or dryer will break down the Lycra, bleed and fade colors, misshape padding and damage elasticity.
2. Hanging your suit on the clothesline in the sun is yet another way to stretch it out of shape and speed fading.
3. Sitting or sprawling directly on gritty poolsides causes wear and tear; it can also produce unsightly pilling on your suit bottoms.
4. Racer-backs hug and accentuate back fat; try a full tank suit or tankini.
5. Pairing shorts with a one-piece suit makes even the slimmest gals look like they’ve got a belly.
6. Hot tubbing in your beach best is just as bad as dropping that suit in the washing machine. Wear older suits in the whirlpool.
The Budget Fashionista’s Guide to Swimwear
The Budget Fashionista’s Guide to Swimwear Part 1: The Do’s and Don’t
The Budget Fashionista’s Guide to Swimwear Part 2: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 3: The Best Swimsuit for Your Skin Color
The Budget Fashionista’s Guide to Swimwear Part 4: What’s Hot and What’s Shot
The Budget Fashionista’s Guide to Swimwear Part 5: Answers to Common Swimwear Questions
Here’s a hot tip from one of my sources—use the SKU number (the numbers underneath the bar codes on the price tag) to find your favorite items online for less. Entering the SKU number, and sometimes the style number into Google, can help you find your favorite item for less on sites like eBay. Furthermore, many online discount/off price stores like SmartBargains.com and Overstock.com
, are not allowed to use the name of certain designers mid level designers like Jones New York and Tahari (which is why they’ll say something like “name brand designer suit”, when selling their items at discount prices, but will have the SKU numbers listed on the page.
Not all bargains are created equal—some are really spending traps in disguise. Calculating the cost per wear of an item before purchasing the piece will easily uncover the true value of an item. The cost per wear formula:
Total cost of the item/ estimated number of days you’ll wear it = the cost per wear
For example, if you spend $500 on a great winter coat, wear it for about 100-150 per year over the next five years, it’ll cost you about $.67 to a $1.00 every time you wear the coat. The more you wear the coat, the lower the cost per wear. On the other hand, the trendy top you bought for $20 at your local Old Navy, that you wear only three times before throwing it out, costs you around $6.50 everytime you wear it, making it almost SIX times as expensive as the coat.
So what’s the moral of this shopping trick? Value, not low prices should be your focus when budget shopping. Remember a bargain is only a bargain if you actually wear it.
My grandma Doonie has been a seamstress for like 70 years. Every time I go home to Minneapolis, she drops little pearls of fashion/garment/shopping related wisdom. On a recent trip home, Doonie gave me these simple instructions on finding your natural waist.
1. Bend your body to the side (left or right, doesn’t matter).
2. Feel for a crease/indentation/fold below your breast, but above the top of your hips (for those of us with love handles, the fold closest to the the top of your hips).
3. This fold is your natural waist.
This tool provides a little lesson in the basic differences between your favorite retail stores. Understanding these differences (like pricing strategy, sale structure, etc) can help you save money and time.
Off-price stores (T.J. Maxx, Marshalls) sell a wide variety of quality brand name, designer apparel for men, women and children at 20-60% off department and specialty store prices, every day. These stores buy merchandise in large volumes, do not have fancy store fixtures, and maintain company-owned distribution facilities which ticket and ship the merchandise to the stores (saving the vendor/store/designer money), which keeps prices low. Also, off-price stores rarely have sales, but offer every day values on quality, designer and brand name fashions. Shopping off-price can be compared to a fun, treasure hunt . . . you never know what merchandise will be there. Some shoppers feel this is a negative, especially if they have something specific in mind (plain black skirt, size 8), as there is no guarantee they’ll find that specific piece.
Discount department stores (K-Mart, Wal-Mart, Target) primarily sell private label merchandise (names they have created). The difference between brand name/designer names and private label is in the relative value and quality of the merchandise. For example: a discount department store sells their own private label blouse for $16.99, where a comparable style at a major department store sells for significantly more. However, what you receive in discounts, you often pay for in quality, as the fabric/blouse was manufactured as inexpensively as possible to sell at the lower price.
Department stores (Macy’s, Nordstrom’s, Marshall Fields) also offer a wide variety of brand name and designer apparel. They charge premium prices for the merchandise and often have sales and clearance sections to more stock and compete with other stores. The store may return the merchandise to it’s original price after the sale period has ended. Department stores must also pay the vendor/designer advertising costs to promote the name brands in their advertisements. This, along with the ability to return unsold merchandise to the designer, both can contribute to the higher price tag at this type of store. Unlike off-price stores, you can pretty much guarantee you’ll find a particular item if you are looking for it.
Specialty stores (The Gap, Ann Taylor, Banana Republic) sell their own name brand label merchandise at premium prices. Specialty stores have a variety of costs to pay; all which eventually add to the cost of the garment. They are usually located in enclosed malls, which have high rents. Also, the store design is generally fancier with customized merchandise displays. Like department stores, they only conduct sales on select items at certain times of the year and often have a clearance section. Again, like a department store, the advantage to shopping a specialty store is the variety of merchandise and sizes.
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