Forever21’s Magic Mirrors: Sorry You Really Don’t Look Hot in That Sequined Mini Skirt

A Very Sad Fact: Forever21 (and other stores) trick you into thinking you look hotter in their clothes than you actually do. How do they do this? Through the clever use of tilted mirrors, which tilt towards you at the bottom and gradually tilt away from you at the top. This trick makes you appear […]

Cheap Fall Boots

In the interest of economic survival, we believe that if you’re going to spend your money on fashion updates this season it’s especially important to pick and choose things that will give you the most for your money. Boots are a fall and winter classic, and while the bootie is certainly hot right now, a […]

Rory Beca’s Forever 21 Spring Line Launch

What: TBF Attended the launch of Rory Beca’s Forever 21 Line and brings you the scoop. The Lowdown: To celebrate Forever 21’s most recent designer collaborations, one of the New York City stores launched the line with designer Rory Beca in attendance to chat about her line, from apparel to accessories. What We Say: Rory […]

Forever 21 Collaborates With Two New Designers

What: Forever 21 has added two up-and-coming designer lines, starting with Petro Zillia (in stores now) and Rory Beca to hit stores in March. What WWD Says: Linda Chang, Head of Marketing for Forever 21: “We like Petro Zillia’s authenticity and identifiable L.A. style…This is sort of new for us…We want to be able to […]

Eight Great Necklaces for Fall

Fall 2010 is the season of the necklace and boy do you have your pick of style. We’re lovin’ the updated Bib necklaces, chokers, and Talisman necklaces. In addition, stores like Forever21 and Urban Outfitters offer awesome layered necklaces at super prices (under $25). Here’s a look at some of our very favorites:

Fall 2010 Fashion Trend: The Cropped Sweater

There’s not many pieces of fall clothing sexier than the cropped sweater, which, in cardigan form, can double as chic outerwear as well, when paired with high waisted trousers and buckled ankle boots. Whether it was Brigit Bardot lazing around, smoke in hand or, more recently, Blake Lively, the uber girl, traipsing around Paris in a […]

Rumor Confirmed: Forever21 to Launch Maternity Line

I got the scoop at last week’s VIP party for Forever21’s new Times Square store (which we will discuss in a moment)- that our favorite fast fashion retailer is launching a maternity line within the next year. The line will be available in select stores as well as online (yes!) and feature hip maternity wear […]

How to Return an Item to Forever 21

“TBF provides this content for informational purposes only. These policies are subject to change. Please contact the store directly for current return policies.” Forever 21’s Return Policy: Merchandise purchased at Forever 21 stores may be returned within 30 days after the purchase, provided that you have the receipt and tags are still attached. Forever 21 […]

Forever 21 Enters Beauty & Home Furnishings Market

What: Following the recent launches of a swimwear collection and plus-size line known as Faith 21 earlier this year, Forever 21 has decided to expand some more. The frugally-focused retailer has just announced plans to enter the beauty and home markets, by introducing Forever 21-branded makeup and housewares into its largest stores around the country […]