When the CEO of a brand makes it perfectly clear that he won’t stop until his brand is recognized as the best retail fashion brand in the world, you’ve got to be intrigued. Well, Micheal Weiss, CEO of Express, said exactly that, and we kind of believe him.
Express is the sixth largest specialty retailer of women’s and men’s apparel in the U.S., and they got there for a reason. Begun as a crazy experiment 30 years ago, the brand has some of the best selections of affordable fashions around for work or weekend. But as the brand has a strategy for becoming the best, a savvy shopper should do her homework in order to get the best out of her experience. Here’s how it’s done.
Founded in 2003, TBF is a fashion blog dedicated to helping you live your best for less. We give you the 411 on the latest fashion trends & tips and sample sales. 
