In light of our current economic situation, I wanted to share this TBF post discussing the increased level of brand consciousness among millennials (those born in the late 80s-mid 90s). It’s interesting to read the comments from the then teenagers, justifying their need for a Gucci bag at 13 and I wonder how those same teens (now young adults), feel about their comments now.

Does thirteen years need a Louis Vuitton Purse?

The Wall Street Journal recently posted an interesting article on the targeting of teens for luxury items like designer bags, cars, etc. 

WSJ states:

Driving the shift is a generation of young people often called the teenage “millennials”—the adolescents and young adults born in the late 1980s to mid-90s. Of course there have always been teens who were focused on the “right” designer names, and marketers striving to sway them. (Remember Brooke Shields in her Calvins?) But apparel makers and retailers say the affluent millennials are particularly notable for their brand consciousness. Surrounded by brand references from Web sites, rap music, movies, magazines and MTV—and showered with the best of everything by their baby boomer parents—these young consumers have grown up knowing the difference between Prada and Ralph Lauren from an early age.

More: Repost: Does Your Thirteen Year Old Need a Louis Vuitton Purse? →