What: When charity canvas shoe company TOMS announced they were launching a new product, even their employees were shocked to discover the product – TOMS sunglasses.
What: Brit accessory store, Accessorize teams up with top jewelry designer Matthew Williamson for a charm bracelet to be sold to raise funds for women
More: Accessorize Launches Charity Collaboration with Matthew Williamson →
What: H&M’s WaterAid 2011 Collection hits stores in the first week of May.
What they Say: Every summer H&M sells an exclusive bikini – and more recently a whole swimwear collection – where 10% of the proceeds are donated to WaterAid. H&M has collaborated with the international charity WaterAid since 2002.
What: H&M recently announced their 2011 H&M Fashion Against AIDS initiative, launching on April 26th. It will help raise funds and awareness for HIV/AIDS with a unisex collection for men and women.
What They Say: Fashion Against AIDS (FAA) is an extremely important initiative for H&M and this year the collection comes with a new twist. FAA is a campaign designed to raise both funds and awareness, which has so far donated over 41 million Swedish Krona for Designers Against AIDS (DAA) and various other international HIV/AIDS projects. Because the HIV/AIDS message is as important for young women as much as it is for young men, the sporty unisex collection is for everyone to wear in their own way. The collection is available in H&M’s Divided department from 26th April and 25% of sales will be donated to youth HIV/AIDS projects around the world.
More: H&M Announces Its 2011 Fashion Against AIDS Initiative →