Cynthia Rowley Debuts New Line for Tots

August 10, 2009 08:00 AM | Comments (2) | Posted in celebrity fashion, discount designer, babies r us, budget bambino, cynthia rowley

What: Cynthia Rowley—the kitschy fashion designer and TV personality with a housewares line at Target—has yet another collaboration in the works. The designer has announced plans to team up with Babies"R” Us to launch a collection of children’s clothes beginning in September. The new line, called “Hooray by Cynthia Rowley,” is set to feature “fashion-forward” baby clothes and accessories, including playwear, bibs, blankets, and diaper bags, with prices ranging from $5.99 to $39.99. 

What Cynthia Rowley Says: “I’ve been dying to do baby clothes for a long time….I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can’t believe the combination of the quality, the price and the style—it makes everything so easy,” said Cynthia. 

What We Say: Based on how much we adore Cynthia’s flirty clothes and her bright and cheerful housewares line for Target, there’s no reason to think her latest collection of baby-wear will be anything less than spectacular. Plus it will be a great alternative to the recent trend in expensive children’s clothes.