Tina Knowles
Beyoncé Goes Back to School with Sasha Fierce Junior’s Collection
What: Beyoncé and her mom Tina Knowles are launching a new junior clothing line just in time for the back-to-school season. The new collection, dubbed Sasha Fierce for Deréon, is set to include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. It’ll be sold at department stores such as Macy’s and Dillard’s and specialty stores including Jimmy Jazz and Against All Odds, with wholesale prices ranging from $25 to $75.
What Tina Knowles Says:
“When the tour started, we noticed the definite style of it,” Tina [Knowles] explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”
What We Say: Uhhh…. Seriously? The only place we see the House of Dereon collection is on the sales rack of our local Macys and Marshalls. Are we the only ones who think Beyonce’s
“alter ego” is kinda of, well, corny? She’s an awesome performer, no doubt, but we think singing is her forte, NOT designing clothing.
Tina Knowles Launches Line for HSN
Who: Tina Knowles, Beyonce’s mama and the woman behind her “Barbie in Vegas” look launches a fashion line called Miss Tina for “Forgotten” women ages 30-50 on the Home Shopping Network.
What the fashion heads say: WWD—“....I love the fact that the sizes go all the way up [2 to 24],” (Tina) Knowles said. “There’s a forgotten woman who wants a pencil skirt, too, or a blouse that’s a little lower cut. Beyoncé has backup singers who are full-figured women. Being a woman over 50, I try to think about the things I have going for me and the things I want to hide, like my arms. I’m giving them options with shrugs. I’ve been a stylist for so many years, I know how to accentuate the positive.”
What I say: I’m all for offering more options to the “grown and sexy” fashionista, but Mrs. Knowles has a reputation for going a bit over the top with her designs, with a tendency for a more gaudy than fashionable look. Plus the price points are high- from $39 for a t-shirt, $250 for a suede hobo, $150 for a pair of boots.
Also while we can appreciate the nod to sizing (sizes 2-24) and to age, the philanthropic spin that is being put on this and other celebrity backed lines is a bit condescending . Like Sarah Jessica Parker and the Bitten line, it makes business sense to target your line to a wide ranges of sizes. However, I can see Mrs. Knowles actually wearing some of the clothes from her HSN line on the red carpet and for that, I’m totally willing to give it a try.
Turn in to HSN on August 15th to learn more.
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