This isn’t exactly designer news, but a retail oddity for sure . . . this from Women’s Wear Daily:
“The teaming of Target Corp. and Barneys New York has to be one of the oddest pairings in recent fashion history. The mass market purveyor of everything from diapers and lightbulbs to blenders and dog food will introduce its eco-friendly Rogan for Target’s Go International line at Barneys’ Madison Avenue flagship on Friday until Sunday, and then at Barneys’ Los Angeles store from May 16 to 18. Barneys will limit purchases to three pieces. The line will only be in stock for five days and, after that, shoppers will have to wait for the collection’s debut at Target as part of its Go International line.”
Go here to read the rest: http://womensweardaily.com/retail/article/124715
The goal, it seems, is to boost Target’s flagging fashion profile and give Barney’s a kick in certain markets (though I still don’t see how this will help).
Target’s problem could be solved instead, I think, by not focusing quite so heavily on short-lived high-trend lines and instead going back to an emphasis on their overall style offerings . . . meaning decent quality, fashionable pieces across the board. But that’s just me.
