It’s been my experience that most whitening toothpastes don’t do a whole lot in the way of whitening. However, being a sucker for marketing tactics (yeah, I know) I found myself drawn in by the claim that Colgate Simply White has 2X the whitening power of a regular whitening paste—hmmm, and 2 times nothing is what?
However, since it was about $3 for the tube, I went ahead and tried it—and after 2-3 weeks, have been pleasantly surprised to find that my smile does seem whiter and brighter (and this from a daily coffee drinker). I know we’ve talked about whitening products on the forum before, but wanted to give a shout out to one that really seems to work . . .
