The Budget Fashionista

These are just the latest in the long line of designers partnering with budget friendly retailers (read more about Mathew Williamson here, and Miss Trish of Capri here). A few years back these were a novelty, but now they’re kind of expected—do you still get excited about these designer pairings or do you not even notice anymore?

I can’t wait for the Matthew Williamson collection for H&M;. I definitely think these designer diffusion lines get noticed or else there wouldn’t be so many designers jumping on the band wagon. It’s a great way to leverage their brand to make it a household name. Just look at the Comme Des Garcon line for H&M;- before it was a real fashionista brand but now a lot more people are aware of the label and Rei Kawakubo (the designer behind the label). Does any one else see this as a good move for designers or am I just too involved in the fashion world?