Lured by an advertisement in a magazine (I’m such a sucker for marketing sometimes) that played on my weakness for the next great lipgloss, I picked up a pot of L’Oreal HiP Jelly Balm at Walmart this weekend (online they’re like $9 but I think I paid around $7). And yes, $7 is probably too much, but I really like the product—it’s thicker than the cheaper lipglosses I’ve tried (though I still love Wet N. Wild’s lip plumping gloss), and stays around longer, so I have a feeling this little pot will last a long, long time. I purchased “Plush”, just FYI . . .