from cool news daily:
Julie Gilhart, a Barney’s fashion director, says the collaboration with Target is partly because Barney’s likes to do what’s “new and novel” and also to support Target’s efforts to lend support to new designers. “A lot of up-and-coming designers live hand to mouth, especially when they start out, and this gives them a project that helps them fund their own business,” she says. Target, meanwhile, positions the Barneys deal as part of its “Go International” program, which features a line of moderately priced apparel from cutting-edge designers” on a short-term basis. One thing’s for sure, the Target items sell for a lot less than what Rogan normally sells for at Barneys.
