As the palest chick alive, I feel your pain. In the past I’ve done Loreal and Neutrogena, but both of them are very sticky and take forever to dry. Although the color does come out pretty decent. I splurged on some Clinique self tanner once, thinking it would be awesome and dry quickly. Wrong! It was extremely sticky and I came out orange. Maybe it works better for ladies with medium or dark skin tones.
On a daily basis I do use Jergens self tanning moisturizer for fair skin (it’s got SPF in it!). It’s only possible to achieve a sun kisses glow though. It’s not really a tanner.