Dana Buchman, a longtime favorite of customers at upscale stores like Saks Fifth Avenue and Neiman Marcus, is decamping this fall to the budget-conscious Kohl’s.

Really?? Why?

well.. mass market is where the money is.. Dana Buchman is considered a midlevel/bridge line- between high end lines like Marc Jacobs and lower end lines like IM at Target and these lines aren’t doing so well under the current economy.