Diet Coke’s The Heart Truth® Photo Contest OFFICIAL RULES

Eligibility: The contest is open only to legal residents of the 50 United States (or the District of Columbia) who are at least 18 years old at the time of entry, and who are members of Twitter, Tumblr or Instagram.

Timing: The Contest begins on January 23, 2012 at 12:00 a.m. ET and ends on January 27, 2012 at 11:59 p.m. ET. It consists of 5 daily entry periods, and a judging period on February 3, 2012 to determine the Grand Prize Winner.

Period Begins at 12:00 a.m. ET and ends at 11:59 p.m. ET on: Approximate Winner Notification Date
Entry Period 1 January 23, 2012 January 24, 2012
Entry Period 2 January 24, 2012 January 25, 2012
Entry Period 3 January 25, 2012 January 26, 2012
Entry Period 4 January 26, 2012 January 27, 2012
Entry Period 5 January 27, 2012 January 28, 2012
Judging Period February 3, 2012 February 4, 2012

Winner Criteria:
After the conclusion of each day, a panel of qualified judges determined by Diet Coke will select the best submission based on the following criteria:

• Creativity/Originality of Submission (50%);
• Fit to the Contest Theme of Demonstrating Passion for the Heart Truth Program (40%); and
• Quality of Submission (10%).

During the Celebrity Judging Period on February 3, 2012 a different panel of qualified judges, including a celebrity guest judge, will determine the Grand Prize winner from among the five winning submissions. The Grand Prize winner will be chosen based on the following Celebrity Judging Period criteria:

• Original critieria for five winners (80%); and
• Social Buzz/Social Sharing (20%).

Prizes: There will be five first prizes and then one Grand Prize winner.

Five first prize winners will receive:

• A trip for them and a guest to go to New York City for the Red Dress Collection Fashion Show on February 8, 2012

• Round trip, coach-class air transportation from a major airport near winner’s home serviced by Delta Air Lines

• 2 nights’ accommodations at a Westin hotel

• 2 tickets to the Red Dress Fashion Show

• A limited edition Diane von Furstenberg Diet Coke 4-pack and a $400 American Express gift card, terms and conditions apply.

One grand prize winner will receive (in addition to the first prize package)

• A $500 American Express gift card to be used on a shopping spree with a fashion stylist

• A first-class air transportation for 2 instead of coach-class

Contest Restrictions:
• The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
• The Submission must be your own, original work;
• The Submission must not contain brand names or trademarks, except for Diet Coke’s trademark;
• The Submission must not contain words, text, images or artwork not created by entrant;
• The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
• The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
• The Submission must not contain any advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation; and
• The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where the Submission is created.
• Each entrant may upload up to 5 unique Submissions per Entry Period.