Herchcovitch, Alexandre

Herchcovitch, Alexandre - Photo Credit: herchcovitch.uol.com.br

Herchcovitch, Alexandre
Pronunciation: Ah-le-zan-dreh Hair-ch-co-vich
From designing clothes for drag queens and transvestites in his native town of Säo Paolo to creating clothes shown on the runaways of the fashion capitals of the world, Brazilian Alexandre Herchcovitch has made the world see a different side of Brazilian fashion. Showcasing eclectic prints, abstract colors, complex shapes, use of latex and other carefully chosen materials in his collections Herchcovitch is a designer that transforms fashion concepts into modern, glamorous and complex pieces whose aim is to convey his ideas and the Brazilian culture to his consumers even if that means showcasing provocative and controversial designs.