Sponsored Posts

Sponsored Campaign: TBF’s Partners with Diet Coke for the Heart Truth Campaign

January 23, 2012 by TBFTBF on January 23, 2012

Heart Truth Campaign

Heart disease is the number one killer of Americans and while most of us think of heart disease as a “man’s” disease, it impacts women as well. I know, because my grandmother had heart disease.

So, it’s with great honor that we partnered with Diet Coke®, the National Heart, Lung, and Blood Institute (NHLBI) on the annual The Heart Truth® Campaign. Currently in its 10th year, the campaign has raises awareness about heart disease through a variety of activities including the Star-Studded Red Dress® fashion show during New York’s Fashion Week.

Wanna Get Involved? Post a Photo Wearing Red and You Could win a Trip to NYC for Fashion Week

Show your support for heart health by taking a photo of yourself from today until January 27, 2012 at 11:59 p.m. ET, wearing red and you could win a trip for yourself and a friend to attend the celebrity studded Red Dress® fashion show (where you’ll get to meet yours truly)

How to Enter:
1. Simply visit any applicable website (www.twitter.com, www.tumblr.com or if you have an iPhone, use the Instagram application) and follow the links and instructions to log in to your account or register for a new account.
2. Then, follow the links and instructions to upload one photo of yourself wearing at least one red article of clothing in support of women’s heart health. Entrant must be the only person who appears in the picture.
3. Finally, you must Tweet, Share or Post a Picture and Publish your submission photo. Depending which website you are using, being sure to include the “#ShowYourHeart” hashtag.

For more deets on the contest, including rules and regulations, visit here.

More: Sponsored Campaign: TBF’s Partners with Diet Coke for the Heart Truth Campaign →


Sponsored Post: TBF Gets Ready for Summer with Chaps Capris

April 5, 2011 by KathrynKathryn on April 5, 2011

Chaps  Capris

Photographer & Stylist: Kathryn Finney
Model: Suzanna Schmaucher
Location: Wall Street, New York City

Basics: Kathryn styles Suzanna in one of this season’s must have pieces, Chaps Capri Pants, sold exclusively at Kohls.

Kathryn’s  Inspiration: I’m a HUGE fan of Audrey Hepburn’s style (less Roman Holiday, more Breakfast at Tiffanys) and nothing is more “Audrey” than a pair of classic capri pants. So, when I had the opportunity to style and shoot Suzanna in a pair of capris from Chaps, I jumped at the chance.

Kathryn’s Style Recipe
When styling a person, I always try to think of their lifestyle and their budget. Suzanna is a young hip New Yorker who resembles Alexa Chung, but is from Connecticut, which is more “Muffy” than “Alexa”. So, I took two, decidedly different, approaches to styling the capris.  One approach was more traditional and the other a bit more funky- giving her two distinct looks from a single pair of capris

More: Sponsored Post: TBF Gets Ready for Summer with Chaps Capris →