Perfect-Fit Bras: Too Good to Be True?

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Finding the perfect bra may seem like an unattainable goal, whether you’re an athletic A or a full-figured DD. Don’t lose faith, fashionistas! With constant innovations in the intimates industry, we may be one step closer to achieving that ideal fit. In 2004, a fit study consisting of 750 women was conducted by Wacoal America, […]

Hot Spring Swim Trends to Try

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Toss boring bikinis aside–there are new silhouettes that should be on your radar. More coverage and sportier cuts guarantee you won’t be sidelined this season. Poolside or in the sand, these trendy spring swim styles have warm-weather glamour and performance in mind. Suit up like an It-Girl and mix-and-match your separates to craft buzz-worthy beach […]

Mom Chic: Easy Chic Looks for New Moms

Mother playing with baby on the bed

Becoming a mom doesn’t mean you need to switch from figure-hugging slacks to mom-jeans. It just means you need to alter your wardrobe a bit to better fit your new physique and possibly tighter budget. Fashion for moms can be chic and sophisticated, especially if you have an eye for style and the motivation to stay […]

Prom Dress Shopping: The New Rules for Saving Money on Formal Attire

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Prom is a time-honored tradition that many girls look forward to from middle school on. One of the biggest perks of prom night is your chance to impress in jaw-dropping formal attire. The flip side, though, is the cost of prom clothing, shoes and accessories–which can add up to hundreds. According to PromGirl, prom can drain […]

Steal Her Style: Taylor Swift

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Taylor Swift has managed to successfully evolve her style from cute country star to fully-fledged fashionista. With her retro-meets-preppy aesthetic the Blank Space singer is arguably one of the best-dressed women in pop. And whether she’s stepping out on the red carpet or leaving the gym after a tough workout, her perfectly polished style is […]

Athletic-Inspired: How to Rock it at Every Age

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From normcore to the ’90s revival, the trendscape is shifting faster than ever and, often, away from the recurring seasonal themes we’ve come to expect. Let’s face it: The older we get, the harder it can be to predict what’s coming next and why. Your ears may no longer be to the street or there […]

Best Looks Now for Swimsuit Cover-ups

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Every girl needs a pretty swimsuit cover-up for hanging out pool- or beach-side. And since we’re knocking on the door to summer ladies, it’s time to get inspired to achieve your best look in lounge wear. This summer season, you have your pick of a wide range of swimsuit cover-ups that are light-weight, comfortable, and easy […]

Women Over 40: Best Places to Shop for Clothes

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Who says you can’t be fabulous at any age? Women over 40 often look for more mature clothing styles, and value quality over what’s trendy. This doesn’t necessarily mean you need to spend a fortune to look classy and age-appropriate. There are numerous retailers that cater to 40+ fashionistas on a budget. Here’s our go-to […]

3 Brunch Outfits Courtesy of Kimmy Schmidt

She captured your heart, now capture her closet — Kimmy Schmidt’s positively pleasant style is begging to be worn this spring. Lover of cardigan sweaters, colorblocking and a sprinkle of youthful whimsy, our newest Netflix obsession and wish-list bestie is just the color-popping inspiration your mornings could use. Brunch-bound babes take note…you’re gonna want to copy this redhead’s zippy combinations. […]

The History of the Bare Midriff in Fashion

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Young women have been displaying their bare midriffs since Madonna made it trendy in the ‘80s. The fad quickly caught on, and by the ‘90s, everyone from Jennifer Lopez to Britney Spears were baring their bellies for all to see. While Madonna was one of the first to attribute a bare midriff to sexuality, she […]