Zara says No to Celebrity Lines

Zara doesn’t need celebrity lines, they’ve made their name by copying famous designers and brands. That would be too much

I don’t mean to disapprove what Zara’s doing. Just a few weeks ago I bought a stunning D&G themed black jacket from them. One of the best fitting jackets I have, it accentuates the waist perfectly.

I’ve been a Zara fan since I wandered into its NYC store (only one at the time) in 1995.

We do have Zara out west.  I’ve been to the ones in San Francisco, Costa Mesa, and Las Vegas.

Zara does have representation on the West Coast….but very little.  There are actually two stores in SF now, one on Market St. and one on Post (insanely close to each other, which doesn’t make sense) but that doesn’t help us in the ‘burbs who don’t get to the Big City that often.  And I suggest everyone read the full Reuters article; then you’ll understand why they don’t offer online shopping.  If they did, they’d destroy their whole business model of trendspotting on the fly and being able to create the clothes so fast.  If they went online & expanded to too many markets, then they’d have to manufacture in places like China or Taiwan, which would damage the quality of the merchandise (IMO).  Zara is brilliant; they need to stay the course and reject the notion of celebrity lines.  They don’t need the endorsement of the rich and famous to be successful.

after studying in spain for a year, i was ready to name my firstborn child Zara—we shopped there ALL the time. i’m perfectly fine with their decision not to use celebs, but what about actual designers? have they/will they do this?