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Fact: Mass market and budget lines are the only things making money right now
Could it be? Rumors have it that Zac Posen will be entering the world of budget-friendly fashion with a diffusion line, in an effort to make some money. According to Fashion Week Daily, Posen says, “We’ve been in the process of building our lower priced collections.”
Hmmm. Vague, but he’s got our attention. First up, however, is a fragrance that’s in development with Fabien Baron (the creative force currently working on the redesign of Interview, he’ll design the bottle). After that, we’ll see how truly budget his “lower priced collections” really turn out to be . . .
image courtesy of Style.com
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This isn’t out of the realm of possibility, and in fact, Zac Posen has already tapped the “budget fashion market” before. This past Spring, Zac designed a capsule collection for Target Australia: http://target-addict.blogspot.com/2008/03/thunder-down-under.html [note: Target Australia is a separate entity and is no way affiliated with Target US]. You can see pics of Zac’s Target AU line at SassyBella.com (http://www.sassybella.com/2008/02/zac-posen-designs-a-collection-for-target-australia/).