Zac Posen Poised to Tap Budget Fashion Market?

Fact: Mass market and budget lines are the only things making money right now

Could it be? Rumors have it that Zac Posen will be entering the world of budget-friendly fashion with a diffusion line, in an effort to make some money. According to Fashion Week Daily, Posen says, “We’ve been in the process of building our lower priced collections.”

Hmmm. Vague, but he’s got our attention. First up, however, is a fragrance that’s in development with Fabien Baron (the creative force currently working on the redesign of Interview, he’ll design the bottle). After that, we’ll see how truly budget his “lower priced collections” really turn out to be . . .

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