Blair Fowler

Why She’s Big: Aside from rocking the beauty circuit, Blair provides her YouTube fans with a peek into her personal life, showcasing her fashion hauls from some of her favorite shops and online stores. She loves feedback from viewers and even encourages them to make their own videos in response to hers.

Why We Love Her: Blair comes across as the ultimate girl-next-door. She provides the most step-by-step tutorials around, with money-saving products like 100-plus color palettes and brushes from her local craft store. She also talks a mile a minute, just like our own friends.