Makeup by Leina

Why She’s Big: Leina provides a ton of DIY info to channel viewers, from complete product lists, to links to prep tutorials so you can get the full beauty look, to skincare and brows, to color and hairstyles. She has parlayed her videos into business opportunities and even has her own pigment line, Glammed Up by Leina.

Why We Love Her: Leina is uber-sweet and humble on camera, never claiming to look like any of the celebs her beauty looks are inspired by. She reviews a ton of product to get you the best brush for your buck, and even looks out for her channel viewers by providing coupon codes–a girl after our own heart!