Yea or Nay: Bitten by Sarah Jessica Parker at Steve Barry- I’ve Got Pictures

March 26, 2007 09:07 AM

UPDATE: Read about Bitten by Sarah Jessica Parker on Oprah

UPDATE: I decided to REMOVE the photos. Click Here to Learn Why.

UPDATE: Steve & Barry’s Lawyers just sent me an a letter. Post Your thoughts on whether I should take these photos down or leave them up. I will make a decision, based on you comments by Thursday 12 noon.

UPDATE: According to WWD, everything is moving forward with the line. The issue was that Oprah was promised an exclusive and they wanted long lead magazines (who will only say glowing things about it) to have first dibs. Also, TBF was the FIRST to post anything about the line as a fashion blind item over a month before any of the other sites got word of it. I only held onto to it because I was asked to (which now I realized I should have just published it in full for you guys on February 8th.)

A few weeks ago, I broke the news that Sarah Jessica Parker (aka “Carrie” from the HBO TV show ‘Sex and The City’) was designing a line called “Bitten” for discount sportswear retailer Steve and Barry’s as a fashion blind item during fashion week. First let me say, I REALLY want to like this line and will save my full assessment when it appears in stores. However, based on the pictures below, I must say that the Bitten line looks pretty uneventful, in fact, it looks a lot like the stuff she was hawking for the GAP (and we all know what has happen to the Gap). 

Again, I WANT to like this line. I really do.  However, most of the people who shop at Steve & Barry’, a store I happen to like and shop at, are at the fashion 101 level, while this line seems to be more fashion 201. It has none of the easy urban style of Madonna’s line at H&M and none of the creative basic look of Isaac Mizrahi at Target.  I am also pretty skeptical of the overly touched up pictures (usually sign of poor quality garments).

That being said, the Bitten line does feature cute basics (wide leg khaki trousers, basic black tops, a collection of black dresses, accessories etc.) all priced under $19.95. However, when I think of Sarah Jessica Parker, I don’t think of basics.. I think of quirky style, interesting patterns, strange mixtures, etc. I’m not sure if this line will feature these elements of her “public” personal style.

Which makes me ask this question… Is SJP’s style really her own style or that of a good stylist (hello Patricia Fields)?

Now that you’ve seen the pictures....  Bitten by Sarah Jessica Parker: Yea or Nay?

Click Below For More Pictures From Bitten by Sarah Jessica Parker

Target.com

Wal-Mart

March 27, 2007 jay wrote:
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Steve and Barry’s price point is 10.00 and less. They set out to try to make our kids and young adults that don’t have a bunch of cash feel good about what they are wearing. Sara did the line for the same reason Stephon Marbury did it. To give back to the community. That makes a whole outfit less then 30 bucks.  Instead of taking pop shots here’s an idea, forward your ideas to help the line that helps kids look a little better. You might be able to look your self in the mirror instead admiring that belt you bought to make you less fat.

March 27, 2007 Lauren-SCS wrote:
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I totally support you posting these! Kudos. I bet Steve & Barry’s would have loved the attention/leak/publicity had the photos of the apparel not been so badly received. I will post something on our blog too!

March 28, 2007 Jenny wrote:
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yikes girl i would take the images down, the last thing you want is lawsuit! honestly i think it just makes you look ###### and stupid for posting them without asking and then acting like you didn’t have to. sounds like they would have worked with you if you had asked first. just my thoughts, best of luck.

March 28, 2007 ko wrote:
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Terribly hum-drum, uninspiring, unexciting, looks cheap and yes, OLD NAVY, not even THE GAP. Big thumbs down.  SJP is (what?) 40, and she’s assisting in the design of clothes for teenagers.

March 29, 2007 Mego wrote:
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Maybe it’s just me, but I was hoping for more colorful, Carrie Bradshaw-style pieces. You could find any one of those items at Target or Walmart. Isn’t a celebrity clothing line supposed to stand out?

March 29, 2007 Erica wrote:
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lame.

March 29, 2007 Laura wrote:
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Blah-blah-blah.

And I wouldn’t wear that camo/peacock thing if someone paid me. Ok, maybe if they paid me enough, I might consider it.

That black dress makes me think of breakfast diner’s for some reason.

Di and Anya nailed it with their comments.

March 29, 2007 La Rêveuse wrote:
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The link as to why you are removing them is not appearing.

March 30, 2007 TBF wrote:
Kathryn

Jay-
why it is every time someone wants to insult a woman they call her “fat”. I mean really Jay, if you’re going to insult me.. be a little more creative…

Also.. Let’s not get confused by the marketing message. SJP isn’t doing this line out of the goodness of her heart… Do you know how much money is made off these clothing lines? If she’s “doing” it for the kids then she should give away her share or at least donate a portion of the millions she stands to make, to a cause that supports kids.

March 30, 2007 Chris wrote:
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Uhh...what is it that SJP “does well” these days?

April 13, 2007 Jenn wrote:
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I’m sad the pictures had to be taken off, but by reading all of the comments i’m utterly disapointed. I was really excited to hear that SJP was releasing a clothing line, because I am the BIGGEST Sex & the City fan. I think Patricia Field and Sarah should work together to make a better clothing line.
ugh.
sad sad sad.

May 5, 2007 Lee wrote:
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I used to work for Steve and Barry’s. May I just say, you get what you pay for. Look at their prices and their return policy. Must have receipt and tickets attached. If no receipt, must still have tickets attached. Sooo, if you wear and wash it and it falls apart.... what happens then?

May 6, 2007 Tiffany wrote:
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I think that SJP is a very talented person and even though I didn’t get to see the pictures, I’m sure the clothes are great. If you don’t like them then don’t buy them. It’s as simple as that. I know that I will be driving to Tampa on June 7th to pick up some of her line from Steve and Barry’s.

May 16, 2007 KatieM wrote:
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Never been a SJP fan after a marathon session of SATC dvds (the season she became the exec producer).  That is one self involved human being.  The June Glamour cover has her in what appears to be a Gap tee- and cuffed jeans...oh and a pair of $600.00+ Louboutins and a Chanel Jacket.  So go out and buy her line, oh fans of the SPJ, just make sure you have the extra $1200.00 for the Chanel jacket to complete the look.

May 18, 2007 Sherry wrote:
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I think a lot of you are missing the point.  She’s doing something rare here—creating a clothing line that *doesn’t* break your bank account, a line with more than size two’s in mind, actually providing a good size range. 

Do you know how rare that is? 

So many clothing lines come out with a pathetic range of size 0 to 8, maybe 10 (if one is lucky).  I’ve even written to specific designers and companies, chastising them for their lack of selection and lack of size range, reminding them that women of all sizes and ages have money to spend and want quality clothing that makes them feel good about themselves and how they look.  All I got in return was some blah-blah-ing about “Yes, you’re right, that’s something we will look into for the future.” Cut to five years later, and NO change or expansion has been made in those companies. 

For Sarah to attempt this is remarkable.  So many bow to corporate pressure and the need to rake in the money, rather than truly thinking about what women want and *providing* it in a more reasonable and conscious fashion. 

If you don’t happen to like the clothes in this first-run attempt (and hello, it is just the first batch of ideas)… write to the company.  Write to Sarah.  Tell them what you are looking for, what you would enjoy.  I’m betting this company and this woman would be much more willing to listen and explore ideas and try new things.  Much more than the usual companies, who don’t bother and don’t seem to care about anything but the money (and who are apparently so stupid they don’t realize the money they could be making if they expanded their view of what makes up their female consumer base).  I’m far more likely to be loyal to a company that considers my point of view and actually acts on it.

That would be a far more productive approach than just ######## about it from behind the scenes.  If you want something, if you like something specific and want them to know, you have to TELL them.  They can’t make changes and adjust their clothing line if you don’t let them know in a positive and energetic manner.

I say, bravo, Sarah Jessica.  You kick ###.

May 18, 2007 mare wrote:
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Unfortunately, people still confuse SJP with her character on SATC. Her personal style, which is pretty classic for the most part, is not even as close to her character’s style on the show, so let it go.

I’ve never been to a Steve and Barry’s store, but from what I gather, their target market is not the avant garde fashion revolutionary you are wishing this collection was designed for. So, of course they’re going to make basics! Basics are safe.

And as for the notion of “ a 40 year old designing for someone 20 years younger” being crazy...what? Most people who are involved in clothing design don’t get a high profile job designing straight out of school, it takes time to “pay dues” so to speak. And IF you do get a semi high profile design job out of school, you’re definitely not the head designer.

May 18, 2007 Rosa Harrelson wrote:
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I think that it’s a wonderful line of clothes and I will buy them. Sarah, You are the best keep it up. Don’t listen to these people that have negative comments. They are obviously self centered and don’t know that you are helping all of us women that need
some style with out the hefty price tag. Love what your doing .

May 18, 2007 anastasia wrote:
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I love it and love the fact that its appealing and affordable.
screw u guys!

May 18, 2007 A wrote:
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maybe its so boring to everyone because you may be lacking imagination and creativity to come up with an outfit. this is for a good cause so just don’t look if it doesn’t interest you but there are a lot of people who are really excited about this and can really benefit. plus who doesn’t love cheap clothes… stop crying everyone

May 18, 2007 Karen wrote:
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What wrong with you people? I didn’t see the pictures posted on this site, but I saw Sara Jessica Parker on Oprah and I am so excited about her line! The things I saw were really cute and cheap, which is amazing in this day and time! I think she is very sweet and cute and her line is really cute! They are simple, but they are cute!  And they are affordable, which is more than I can say for most clothing lines today! I don’t know of many(if any) cute and cheap celebrity clothing lines! And after watching Sara Jessica on Oprah, I like her even more! She is very down to earth and cute and I commend her for her line!  I think it is a great idea!  I love her line and I can’t wait to buy some things from it!

May 18, 2007 Kris Keller wrote:
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Nowhere have I (so far) seen anyone mention or ask, “WHERE AND HOW IS THIS CHEAP CLOTHING MADE?!?” Just a curiosity to me.  And the line is, “For the kids?” Which ones, the ones at the sweatshop in India?  I’d really like to know how ethically the line was made, from the labor right down to the dyes.  If YOU know (for sure) feel free to e me at kommunique@hotmail.com.  Meanwhile, I am frustrated by cheap goods that encourage consumer gluttony.  Yikes.  I’ll stick to the thrift stores, rather than feeding the consumer machine.

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