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Yea or Nay: Bitten by Sarah Jessica Parker at Steve and Barry’s

| March 13, 2007 09:23 AM | Posted in , , , , , ,

Update: Read about Bitten by Sarah Jessica Parker on Oprah

Remember that fashion blind item I mentioned several weeks ago about the fashion icon who’s doing a line with the most unlikely of stores? Well…. that icon is none other than Sarah Jessica Parker who is teaming up with the budget sportswear company, Steve & Barry’s, to produce a line for the store called “Bitten” (horrible, horrible name). The collection is to be unveiled today at an ultra exclusive luncheon for top fashion editors who would never be caught dead in a mall, yet alone a Steve & Barry’s.  What do you think about this partnership and the whole celeb-doing -a budget-line thing? Do you think SJP can pack the folks in like Madonna, who’s line for H&M is surprisingly good?

Sarah Jessica Parker for Steve & Barry’s: Yea or Nay?

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March 13, 2007 Amber wrote:

This is crazy…..Steve and Barry’s, I would say is at the bottom of the totem pole when it comes to fashion. And the name of the line is “Bitten”.  I know she has some other opportunities.NAY!NAY!NAY

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March 13, 2007 Latia wrote:

Hmmm…I’m gonna have to go with a big ol’ NAY.

Steve and Barry’s? Most cities don’t have a Steve and Barry’s…seven dollar shirts? ten dollar off brand shoes?

I mean, the prices are cheap (which is good) but the quality is crap (not good), having me buy more and spending more in the long run…

SJP for INC or another department store brand, sure, I’d go for it.

But not for Steve and Barry’s.

Eeeewwwww.

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March 13, 2007 Kara wrote:

How wonderful, kind, and courageous of Sarah Jessica Parker!  Steve & Barry’s sell the Starbury shoes for $15 that some NY Knicks wear while playing basketball, it’s about doing something good for the community.  I’m sure SJP could have sold her clothing at boutiques for high prices.  Selling at Steve & Barry’s means she really cares about us. I’ve bought lots of beautiful things there for men that always lasted, I’ll be very glad to buy my clothing there too!

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March 13, 2007 Dani wrote:

We just got a Steve and Barry’s store in our town. As a mom of four kids, I think that store is a godsend.  I bought my 14-year-old daughter some t-shirts there.  Frankly, they are holding up much better than the shirts we’ve bought at Wal-Mart that barely made it through a couple washes. 

As for SJP doing a line there, I’m not sure if it a Yea or Nay.  Her target audience doesn’t really shop there, do they?  In my town, Steve and Barry’s shoppers are a bit younger than that. It would make more sense for Hilary Duff or Ciara to do a Steve and Barry’s line.

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March 13, 2007 Christianne wrote:

We are getting a Steve and Barry’s soon, so I will be anxious to see what all the Hoopla is about. As for SJP…she does nothing for me, so I am not sure what her designs will be like.

And what is up w/stars designing clothes? What gives them the right and/or talent to do so? Just because they dress well doesn’t mean they are capable of designing a Spring Line!

Ok, off my soap box now…

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March 13, 2007 Sempre Libera wrote:

I’ve never even heard of Steve and Barry’s, so I have no idea. I was going to say “wait until you see the clothes,” but if the quality is terrible, then it doesn’t matter what it looks like!

And you’re right, that name is just awful. Come on, SJP, we know you can do better!

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March 13, 2007 jessica wrote:

i’m going with yea!

I think this is the major overhaul that Steve and Barrys needs…. who knows, has anyone seen the line yet?
can anyone judge until they see? Sarah Jessica is a huge star…would she design anything less than something incredibly stylish…...just you wait, just you wait…..

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March 13, 2007 Alex wrote:

What’s a Steve & Barry’s.  Nay!! Because I’ve never even heard of the store, let alone have one close by.

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March 13, 2007 Jen wrote:

I’ve actually never heard of Steve & Barry’s. Is it about equal with something like Fashion Bug? Or is it more like Value City, with discounted name brands?

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March 13, 2007 jessica wrote:

what the heck is steve and barry’s!?!?  i am an obsessive shopper (and new yorker) and if i have never ever heard of it, i’m sure a lot more people haven’t either!

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March 13, 2007 H.C. wrote:

I’m still trying to figure out at what point did Sarah Jessica Parker become a “Fashion Icon”?  Because if “Sex and the City” is what established her fashion status, we all know that it was Patricia Fields who did all the styling. 

If you consider that “Sex and the City” just hit basic cable in 2004 (a full six years AFTER it debuted on HBO) and is being beamed out to cities and towns (affectionately know as fly-over states) then SJP designing for this line kind of makes sense.  This line will be for people who aren’t fashion conscience, are not concerned with industry trends, and do not want to invest piles of cash in a wardrobe.

So yeah, I guess it’s a Yea, but just not my kind of Yea.

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March 13, 2007 Shay wrote:

I say Yay, only because Steve and Barry need a step up in the fashion game and maybe she could bring some style. Now as far as the title, well that remains to be seen

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March 13, 2007 BC wrote:

For those of you who are asking about this store, Steve & Barry’s has mostly very very cheap athletic clothing, my husband likes to buy t-shirts there bc they have logos for every college sports team imaginable. It’s very sporty-themed. They also have tacky/wacky sayings on t-shirts.  I’ve also seen ill-fitting jeans for 7 dollars, and other cheap, ill-fitting skirts, shirts, tanks, capris, etc. Sort of like an even cheaper Old Navy. Their big claim to fame is nothing over $10. Yikes. Don’t go there expecting to wear your regular size. Or for anything to last very long. I have a hoodie I bought there last year, and the zipper pull came completely off. If the SJP line comes to my S&B I will check it out, but I don’t have high hopes.

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March 13, 2007 Noki wrote:

I have never heard of the chain either!

Still, what’s so bad about Bitten?

I think it sounds cute, the clothes probably will not look appropriate to the name… that is mildly disappointing.

*still rocking her Gothic Tan*

I’m saving my yays and nays until I actually see the clothes.

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March 13, 2007 andrea wrote:

I’ve never even heard of “Steve and Barry’s” and I live in the D.C.metro area - is this a nationwide chain? It’s odd to me to associate SJP with a store that sounds like it’s for men, but if I knew where to find a branch, I’d probably check it out. No high hopes though - I’ve been disappointed by the quality of some of Target’s designer budget lines, so I can’t see one at an even lower price point being too impressive…

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March 13, 2007 Jackie wrote:

Steve and Barry’s is a sports store, and they’re often — but not always — associated with a college crowd, often found in college towns. Parker mingled with it seems really bizarre — she’s usually associated with fashion, with sexy ... not with college gear. Still, maybe she’s trying to break out of that mold. I go yay.

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March 13, 2007 Lucia D'Italia wrote:

YEA!!!! A million times over!!!!

Steve and Barry’s has always stood for great quality, great prices….without the ridiculous markup.  For this fashion icon to embrace this concept will stir up the industty, and allow many women to feel better about themselves, without breaking the bank!!!!

Way to go SJP!!!!

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March 13, 2007 Rachel wrote:

I’d have to see it. My husband likes Steve and Berry’s as most guy who don’t like to spend money do. That being said poor quality is poor quality. I’ll have to researve my vote until I see the line.

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March 13, 2007 Nancy B. wrote:

I don’t know how to feel about this.  I like the idea of celebs and designers doing lower-priced lines for the masses (Madonna and H&M, Mossimo and Target, etc.) but SJP at Steve & Barry’s?  I don’t know.  I have purchased some things, mostly basics, at S&B (I love my $8.99 pleather Canada hockey varsity jacket!!) - they’re good for cheap workout wear - but I really don’t think the demographic is right. 

I could see SJP doing a line for Target, who has been “collecting” designers for the past few years and seem to know how to do it right.

Regardless of where SJP’s collection ends up, I will check it out, because I always liked her style, whether it’s “Sex & the City” funky or red-carpet elegant.  But “Bitten”?  Ugh.  Horrible, horrible name.  A definite NAY for the name alone!

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March 13, 2007 diana wrote:

I have never heard of it before.

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March 13, 2007 L&P wrote:

As a Steve and Barry’s shopper I think this is going to be GREAT. Why don’t you all try to go to steveandbarrys.com. As for the New Yorkers go to Mannhatten Mall. They are bassed out of New York. The quality is awesome, the prices are even better. The reason you don’t know about them is because they don’t advertise. This way they can save money and in the long run save YOU money! It’s going to be sweet!

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March 13, 2007 Suz wrote:

Are we really buying it that SJP (and Madonna) are designing clothing? Suddenly they’ve both managed to fit in a few semesters at FIT, maybe between seasons of SATC or between big tours?

I think it’s interesting that here are two over-40 women who’re being used to market to under-21 shoppers. Not sure that it makes much sense, but it’s interesting.

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March 13, 2007 destiny wrote:

People go to Steve and Barry’s for low budget sports gear. It’s cheap, plain, and thats why people love it. Who wants to spend a lot on sweats to wear around the house..or to the gym? It’s a joke really. In the end will prices go up…because that defeats the whole purpose of S & B’s.

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March 13, 2007 Gail wrote:

I say YAY!  S&B’s is a diamond in the ruff!  I love fashion and I shop there all the time for my husband and he looks great! You can find the same clothes there that you see at Polo, Banana Republic, Brooks Brothers - FOR MORE THAN HALF THE PRICE! The clothes are made wonderfully and last forever.  I love SJP and can’t wait to see what she has in store for us.  I dare you to take a chance and try it!

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March 13, 2007 Maureen wrote:

I say yea. SJP has a great sense of personal style so lets see what she comes up with. Never been into a Steve and Barry’s, there are none around me.

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