White Makeup: Beauty Trend 2008

“THIS PRODUCT IS NO LONGER BEING SOLD”

What: White eyeliner, eye shadow and even mascara are taking up real estate in the cosmetic department.

What the experts say: This from the January 2008 issue of Angeleno magazine: “White [makeup] was everywhere in the spring shows,” reveals J.P. McCary, the principal makeup artist for Shu Uemura. “Salvatore Ferragamo and Marni showed the shade beautifully.”

What we say: Runway styles don’t always translate to real life, and this definitely applies to the white makeup trend. Just try wearing white mascara to work and your co-workers are guaranteed to call you something insulting. That doesn’t mean you have to abandon the sentiment entirely. Instead of going full throttle on this look, opt for accents like dusting a shimmery white shadow (try Revlon Diamond Lust Eye Shadow in White Hot, $11.52)  in the inner corner of the eye, which will make your eyes pop, or line the rim of your eyes with white liner to make you look more awake. But unless you’re auditioning for Tim Burton’s next flick, save the white mascara for Halloween.