What: Who has the time to drive miles to their nearest discount store to pick up a new tube of mascara or lipstick? We certainly don’t. But now Wal-Mart is stepping in to help time-strapped and budget-conscious consumers by launching an all-new home delivery plan that brings beauty and health products to your front door. For the first time ever, Wal-Mart is letting its customers shop online for low-priced beauty products from name brands like Maybelline and Neutrogena, with shipping that costs just 97 cents per item.

What Wal-Mart Says:
“Customers have long trusted Walmart to provide the best values on health and beauty brands in our stores, and now customers can also access these savings online at Walmart.com with the convenience of home delivery,” said Kelly Thompson, Walmart.com’s chief merchant. “By offering savings on our customers’ favorite health and beauty items online and in our stores, we can better help our customers shop the way they want.” 

What We Say: We love shopping from home and we love cheap prices, so Wal-Mart’s new plan is right up our alley. However, the new home delivery would certainly be better if shipping was free. While 97 cents isn’t going to break the bank, it’s actually quite a lot considering how cheap and lightweight many beauty products are. Plus, who is the customer for this? Don’t most of the people who shop at Wal-mart live near a Wal-mart?