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A recent Wall Street journal article brought to light the problems Wal-Mart has with it’s apparel departments. Apparently, no one is buying clothes from their higher-end clothing line Georg, designed by knit wear designer Mark Eisen.
I’ve written many times about fashion at Wal-Mart. Personally, I like some of the clothing at Wal-Mart (Once wore a pair of faded Glory jeans to New York fashion week and received rave reviews from several friends, including one who’s an editor at WWD and one who’s a celebrity stylist). However, the women’s clothing department set-up doesn’t scream, or even whisper, style. In fact, it looks a lot like K-Mart, which is the kiss of fashion death. Yes, you’re shopping at a discount store, but you don’t want to feel like you’re shopping at discount store when you’re trying to develop a high fashion look for less. Plus, the price points of some of the George items are pretty ridiculous for Wal-Mart, $60 bucks for an acrylic sweater coat by a designer few people (even inside the fashion industry) know? Not when I can get a Proenza Schouler pea coat for $49 at Target. It’s like they hired some out of the loop consultant who had never shopped at a Wal-Mart store to tell them how to be “cool” and totally missed the boat. Isaac Mizrahi was a well known fashion designer BEFORE he designed his line for Target. They should have scooped up Vera Wang before Kohls.
So what’s your take on the fashion available at Wal-Mart? Yea or Nay?
P.S. Let’s keep the focus on style, quality, etc and not on the other issues that plague Wal-Mart. Target has similar issues, but they have a better pr team.