What: You know recession-chic has gone mainstream when even Vogue is buying in. The fashion bible has gone “budget-conscious” for its July issues by introducing “Steal of the Month” items, along with a section full of clothing and accessories all under $500. The frugal focus is part of the magazine’s attempt to become cost-conscious—in light of the economy—and incorporate more products from designers like Phillip Lim and Alexander Wang , who have created high design collections for lower priced retailers in recent months.
What They Say:
“It was a very deliberate decision,” Ms. Singer [Vogue‘s fashion news and features director] said about the cheaper items. “In the past year, I feel a greater need to signpost certain elements we’ve had in the magazine. Maybe we need to make sure the reader can find them more easily.”
What We Say: Call us crazy, but the $145 beach chairs and $449 croquet sets offered up as “recession friendly” options in Vogue hardly feel like budget buys. Nonetheless, it’s nice to see a high-fashion magazine at least attempting to make an effort to list the frugal finds everyday people can afford—even if we’re still not sure who these everyday people are spending hundreds on designer croquet sets.