Viktor and Rolf Collection at H&M TODAY

Shoppers get your game face on… Viktor & Rolf’s collection for H&M hits stores today.

This collection may be the first time a higher end designer has actually provided a “theme” for a lower-end mass market collection.  The designers used love (specifically cupid) as the driving force behind the collection- with heart shaped pockets, prints, patterns, etc dominant in the women’s collections and arrow prints, patchwork, etc dominant in the men’s collection.

Now here’s what I find interesting… V&R included a wedding dress (priced around $300) in their collection (as well as a tuxedo for men). Now, the dress isn’t exactly top-of-the-line Vera Wang, but it’s better than anything you could find at your local David’s Bridal. The rest of the collection is pretty solid- the red silk dress and the fit ‘n’ flare trench coat are both notable standouts. The pricing is, well, cheaper than Saks Viktor and Rolf Collection at H&M TODAY but more expensive than Target.

Who should buy this collection: Urban Socialites, European Expats, People over 5 ft 4in (cause the proportions are clearly made for taller peeps), reformed goth dressers

A detailed description of the collection from H&M:

Styles: tuxedo, pea coat and trench coat, down ski jacket, classic trousers and jeans, a white cotton shirt with pin tucks, feminine silk crepe blouses with ruffles or pin tucks, silk georgette bow top, skirts in wool crepe and silk and a heart sweatshirt.
Knitwear: angora bow jumpers, bow satin cardigans.
Eveningwear: couture inspired dresses with ruffles, draping and bows.
Lingerie: femme fatale silk satin bras and knickers with bows, a camisole and a kimono dressing gown, soft cotton bras and knickers with bows as well as a tank top.
Wedding: silk duchesse wedding dress Accessories: two pair of high heel shoes in suede, a silk scarf.
Colours: black, forest green, grey, nude, off white and raspberry red.

Styles: shirts, pea coat and trench coat, wool and corduroy trousers and cotton sweatshirt.
Knitwear: argyle sweater
Eveningwear: tuxedo, denim blazer, checked blazer.
Underwear: cotton jersey boxer shorts, briefs and tank tops with bows or woven cotton boxer shorts and a classic pyjama.
Accessories: trainers, brogue shoes, spectacles, bow tie, silk socks.
Colours: black, dark green, raspberry red, grey and off white.