Vera Wang will premiere a fashion and lifestyle brand titled “Very Vera” at
Kohl’s department stores in 2007. Vera joins a long, looong, list of designers who realize that you make more money selling to average folks than selling to rich folks. I wonder if Ms. Wang, who as teen flew to Paris each season with her mom to buy her wardrobe, has ever set foot in a
Kohl’s? I mean, I love her personal style and the glamour of her lines, but I’ll be interested to see if she is able to translate this to the very real women who shop at Kohl’s.
Note: I wrote about this in December of 2005.