Yep, you heard right. Vera Wang and crew are in deep talks with the folks at Kohls department stores to produce a mass market clothing line for the department store. Kohls is hoping that a partnership with Wang will do for their stores, what Isaac Mizrahi did for Target stores—made couture accessible to the masses and bring some extra dough into the stores.
Excerpt from the New York Times Article regarding the potential partnership:
Ms. Wang and executives from her company have been in talks for several months to develop such a collection, conceptually similar to what Isaac Mizrahi now designs for Target and Martha Stewart pioneered with Kmart. Ms. Wang’s most serious discussions, about clothing and home collections, have been with Kohl’s, the value-oriented chain based in Wisconsin that has been building a stable of exclusive brands for its 732 stores, including Candie’s, Daisy Fuentes, Chaps and Laura Ashley, and a new Tony Hawk product line for spring.
Based upon a quick trip to my local Kohls, the department store chain needs to do everything in their power to lure Wang to design a line. There were more Christmas sweaters and elastic waist band pants per square foot at the store than at a convention of Kindergarten teachers.
Read the New York Times Article.
image courtesy of style.com