Urban Outfitters Debuts Latest Designer Collection Online

What: Urban Outfitters’ latest limited-edition capsule collection is finally hitting shelves. The hipster retailer—which announced plans to collaborate with hat designer Eugenia Kim and jewelry maven Annie Costello Brow just last month—is officially debuting its latest collection together with designer Emma Fletcher from the indie fashion label Lyell. Although the full line won’t be available in stores until August 15th, a number of items are already popping up online, including silk tap shorts ($58) and a v-neck sweater dress ($88).

What Teen Vogue Says:

“Ms. [Emma] Fletcher already has a loyal following, but if you’re not yet familiar with her handiwork, prepare to be charmed. Her designs are enchantingly vintage-looking but spare the wearer the strategic tailoring decisions that come with real vintage pieces…”

What We Say: She may not be as famous as some other designers who’ve collaborated with Urban Outfitters, but Emma Fletcher’s Lyell line is already hugely popular with downtown fashionistas from New York to LA. Judging from the few pieces that have debuted online, it looks like her limited-edition collection will deliver all the signature details Fletcher’s known for, but with a much cheaper price tag.