What: Sarah Jessica Parker is going from wearing Halston in the upcoming movie “Sex and the City 2″ movie to the possible role of creative director for the new “affordable” Halston Heritage Collection.
What WWD Says: Sarah Jessica will be taking on an active design role, possibly even that of creative director, for Halston Heritage, the company’s just-launched secondary collection that features updated archival Halston pieces at contemporary price points, reports WWD.
What Kathryn Says: Remember the big debate we had around the Sarah Jessica Parker Bitten Line at the now defunct Steve & Barry’s? Do you still doubt when I say that the ever stylish (thank-god-for- Patricia Fields) Sarah Jessica Parker is a brilliant business women (she wears Halston in the movie) and not the patron saint of budget shoppers? Regardless, we’re still very excited for the line and hope it does better than the brand’s last attempt at a bridge line (in the late 70s/early 80s for JCPenney)