Tracy Feith at Target: It’s All About Target Today

Designer Tracy Feith’s new collection for Target is coming out soon and based upon our first peak, it’s the most fashion forward surf line I’ve ever seen. I’m loving the seventies vibe (especially the strapless, Flowerpower/Tiki dress) and the strong colors. Plus, there is not a flip-flop to be seen (hallelujah!).

From the press release: Tracy Feith for Target collection offers flowing frocks and easy silhouettes that are utterly chic for the summer season, from $14.99 to $139.99. Feith uses original, bohemian-inspired prints and a rainbow of colors to accentuate unique yet sophisticated women, like that of fan Michelle Obama.  The collection is filled with mix-and-match printed swim separates and vintage beach-inspired basics which accentuate Feith