Todd Oldham Joins Old Navy

What: Todd Oldham will be lending his creative edge to Old Navy, taking over as design creative director effective Oct. 1. Though Oldham boasts a 20-year career in both fashion and design, many of us know him best as the guy who brought high style to dorm décor with his lines for Target in ’02 and ’03. According to Gap Inc., he’ll play a “key role in developing and implementing the merchandise creative direction at Old Navy.” He’ll also be developing a line of merchandise under the Todd Oldham name for Old Navy stores.

Todd Oldham Joins Old Navy

What the fashion heads say: The buzz is just beginning, but on Old Navy, Women’s Wear Daily had this to say: “Old Navy has been struggling with negative sales trends and has been losing market share to nimbler competition, though recently analysts have cited improvements in the merchandise and assortments that are easier to shop.”

What I say: Love it.  The move is certainly a departure for Old Navy, their first foray into the designer-meets-discount retail trend. Oldham, known for his clean, graphic designs is a good match for the laid-back Old Navy vibe. I’m all about breathing some new life into what’s really become “Old” Navy, so I’ll be watching with interest. And keeping you posted, of course.

photo from nymag.com, by Getty Images

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Comments

  1. Cristina says

    As a fellow Old Navy worker this is AWESOME news! I love Todd Oldham and can’t wait to see what he brings to the company.

  2. Tammie says

    I love Old Navy’s cheap and comfy clothes (and they have the BEST sales) although sometimes the quality isn’t so great (but you get what you pay for). I am looking forward to having a different selection from Old Navy to add to my wardrobe!

  3. Robin says

    I remember him back from MTV’s House of Style with Cindy Crawford. He’s got a great sense of “know how” a good move for Old Navy.

  4. Kim says

    I love that ALL designers are repositioning themselves as “brands for the masses”.  I think Todd Oldham will add an element to Old Navy that will compete with its sister stores, Gap and Banana Republic.  Old Navy has the right price formula and now that they’re adding style, seems like they’re taking a page out of the Target handbook!  Bravo!

  5. Amy says

    Fantastic news!! I still proudly display several of his home decor items from Target. Love that Old Navy is going “mass with class.” Can’t wait to see the results!

  6. lulu says

    Are the above posters all Gap employees or stuck in a time warp? Some facts about Todd Oldham
    -heyday in fashion was 15+ years ago
    -is a self admitted non-designer best known for patterns & graphics… fit was always his weak point, as it is w/ON
    -the target demo has no idea who he is
    The fashion press is not excited about this for a reason.

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