What: As the recession hangs around, we’re getting way less materialistic than we used to be. In a recent Zogby poll, 78% of respondents said they’d ditch a $500 item from Tiffany’s (in the blue box and everything) for a discounted $250 lookalike at Wal-Mart.
What They Say:
“People are moving toward a simpler, less materialistic lifestyle,” Zogby said in a statement.
“I call them Secular Spiritualists because they are looking for more meaning in their lives, and will seek it through family, friends, volunteering and leisure activities that fulfill their needs.”
What We Say: Wal-Mart just keeps going, and going, and going. This poll comes out just after the retailer announced its online expansion. We think one of the most refreshing aspects of the recession is how it’s made us all so much more tuned into good and practical fashion sense (vs labels and brand identity).
But there’s still something about that blue box…would you pay an extra 250 to upgrade from Wal-Mart to Tiffany’s?
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Isn’t that similar to comparing apples to oranges? Tiffany’s is its own brand, and Walmart is Walmart. I wouldn’t go to Walmart for Tiffany’s stuff, and vice versa. Shopping at Tiffany’s for me would be a once in a lifetime event, while shopping at Walmart would be more of an everyday thing. But then again, this is coming from a gal who would rather spend money on a great piece of costume jewelry than go for the real :0)