The second you walk into a store your senses are immediately assaulted with a variety of sneaky tactics that marketing executives use in an attempt to get you to spend more money than you originally intended. Enticing merchandise is placed at eye level. Red tags are placed on merchandise that isn’t actually on a really great sale at all. Everything you see, hear, feel (and in some cases, smell), is designed to make you want to give the store as much money as possible.

There is nothing innately wrong with these tactics. After all, anyone who has ever taken an introductory psychology class can understand that the way merchandise is presented can change the way consumers view it. On the other hand, since your goal should be to save as much money as possible and avoid as many impulse buys as you can then you need to be on the lookout for these tactics whenever you enter a store.

How do you know when marketing tactics are being successfully used on you? Here are some examples:

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