What: The biggest weight loss show on television, the biggest loser gets it’s own line of fashionable activewear. The line will offer sizes S-5XL and will be priced from $39-$59.
According to WWD: NBC’s consumer product group has just signed a licensing deal with with Australian designer Bruno Schiavi to create and distribute an athletic apparel line for men and women that will hit stores in September to coincide with the show’s 10th season. The 27-piece collection includes compression tops, shirts, shorts, pants and jackets in brightly colored performance fabrics. Jackets are cut longer to cover bottoms and waistbands on shorts are cut higher to hold in the stomach. There are plentiful zippers and pockets for iPods and keys.
What We Say: Talk about milking the cow. We guess NBC feels like they haven’t cashed in enough on the Biggest Loser workout videos and fitness equipment. Plus $39+ is pricey for a workout line, especially when we could stick with Old Navy. We are happy that they are carrying sizes above a 2X and designing the clothes with functionality in mind, but, do we really need another activewear line.