What: Target and uber hip hotel, The Standard-New York is collaborating for a one-of-a-kind simultaneous light and fashion show called “The Target Kaleidoscopic Fashion Spectacular.” on Wednesday August 18th at 9pm EST. This event will showcase Target’s men’s and women’s fall 2010 collections from their brands Mossimo , Merona, Converse One Star, Xhilaration, Pure Energy and Liz Lange for Target. Immediately after the show guests will be able to log on to Target.com to pre-order select fall fashions. The event is free and open to the public and guests are invited to experience the show live at viewing parties in the surrounding neighborhood on Little W 12th Street (between Washington Street and 10th Ave).

What They Say: “Part fashion show, part light show, the Target Fashion Spectacular will bring the southern façade of The Standard, New York alive. In 155 rooms, 66 dancers dressed in the latest styles will perform dazzling choreography synchronized with fast-paced lighting patterns set to an original music score. A simultaneous presentation will take place at the street level where models wearing 25 of the hottest looks from the fall Target lineup will appear in a nine-room replica stage that mirrors the windows of the hotel. Guests outside of New York will be able to experience this one-of-a kind event via a live-streaming broadcast at Target’s Facebook page: Target.com/spectacular.”

What We Say:Interesting concept and we understand Target’s brand strategy to make it seem “hip” in comparison to it’s chief competitor, Wal-Mart. We like the fact that it is open to the public, but an event like this is soooo 2007. We’re over brands pandering to the hipster set, especially as good old midwestern values of thrift are becoming the “hot new thing”.