How Target Went From “Design for Less” to “Designless”: History of Budget Fashion

It goes without saying that I love Target.

We’re both Minnesota bred. We both love great design for less. Red is one of my favorite colors. So, I’m utterly amazed that my friend would so mishandle it’s new web site design, right before the launch of a hotly anticipated designer collaboration with Missoni (aka in twitterland as #MessoniforTarget).

It’s web IT 101 to postpone redesign your website until after a major event. You especially don’t redesign your site right before the season in which you make a majority of your 1.33 billion dollarss in web revenue.

Even, I know that.