Target Launches Scannable Mobile Coupon Program

What: Target launched a scannable mobile coupon program. Guests can opt-in to the program on their PC at Target.com/mobile, on their phone at m.target.com or by texting COUPONS to 827438 (TARGET). After opt-in, guests receive a text message with a link to a mobile Web page that contains multiple offers, all accessible through a single barcode. Offers are single use and expire on the date listed.

What They Say: The scannable mobile coupon program allows guests to receive exclusive offers directly on their mobile phones. Coupons are redeemed by scanning a barcode on the phone at checkout.

What We Say Is it just us, or does it seem like every time you walk into a Target, you walk out of the store spending twice as much as you expected? So you can imagine how excited we were to hear about their new mobile coupon program, especially since the store has been kinda of stingy on the coupon front in the past. What do you think?