The Lowdown: We were just saying the other day that what we REALLY needed was a shopping site that featured bikini clad girls with fake parts and belly-button piercings. Oh wait, that wasn’t us—it was the group of college frat boys at the next table … and that’s exactly who Swaxy.com is aimed at. Well, all men if you want to get right down to it. How else can you get them to want to shop, right? Um, sure.
Our Review: Okay, we’ve already basically told you up front what this site is all about—shopping “deals” presented by sexy scantily clad spray-tanned girls in very Maxim-appropriate poses and videos supposedly intended to highlight must-have items like, oh, an NFL Universal Remote Control Football for $17.99.
Yes, we get that we’re not the target demographic here, but at the same time, we’re not really sure what to make of this. I mean, stereotypically speaking, guys love electronics (which is the main focus on the merchandise on this site) and guys love hot girls in bikinis. But it’s not as if there’s not enough of that available out there to make this site really all that tempting, in theory. Particularly when, upon looking a little closer, there seem to only be about 12 items available for purchase, the listings for which take up a whole lot less space than is devoted to the Q&A page for the girls (filled with scintillating information like the fact that one girl’s favorite item of clothing is a black satin bustier, and another girl who’s most embarrassing moment was losing her bikini top at the beach. Sigh.).
The Verdict: Uhh, let’s see—how about a Nay? Look if you must—what you do on your own time is none of our business—but as a shopping site? Even if it’s intended to be tongue-in-cheek, it’s just silly.