STL Style & Beauty: What Your Zip Code Says About Your Face

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Ladies, I am a RoC Skincare Ambassador, which means RoC compensates me for sharing my experiences with the brand. Rest assured, all opinions are my own.

St. Louis is not a bad hometown for fashionistas: we have our own fashion week, a new fashion incubator, a really healthy athleisure culture (meaning it’s 100% STL style to wear cute workout clothes to Schnucks) and, of course, the Cards — our beloved team that spawns so many fun, hometown fashion opportunities.

Now for the downside. According to the 3rd Annual Wrinkle Ranking by RoC® Skincare and Sperling’s Best Places, St. Louis is No. 17 on the list of the predicted 50 most wrinkle-prone cities in 2040. For two points of reference, both the Los Angeles metro at 25 and Las Vegas at 37 have fewer wrinkles in their futures than we do.

Changing the Future of Wrinkles in St. Louis

One factor that heavily influences St. Louis’ wrinkle ranking is smoking rates. For 35 of the 50 cities ranked, experts predict that smoking rates will trend close to zero — but not in St. Louis, Kansas City or Nashville. And because STL is predicted to retain higher smoking rates, our skin (collectively) will show the impact. If you need some extra proof on that, see this article from WebMD, which states “Smoking changes the skin, teeth, and hair in ways that can add years to your looks.” The picture will shock you.

What do you say, my fellow St. Louis fashionistas, about lowering our wrinkle risk? Find a way to quit smoking and convince every other smoker in your life to do the same. (I know wrinkles are the least of your worries if you do smoke, but hey, it’s worth a shot.)

And if you don’t smoke, take action to keep your skin healthy year-round:

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STL Style: Hometown Honor Picks

St. Louisans are a competitive bunch, so I’m hopeful we’ll improve our wrinkle ranking next year. And if you contribute to the movement by making a healthy change in your life, why not celebrate with a hometown garment or accessory? I went on the hunt to find St. Louis themed fashion pieces (besides Cards jersies because we all already have one of those) — and here are my favorite picks.

St. Louis Skyline T

Cards Chambray Shirt

Cards Keds

Cards Earrings

Splurge: Coordinates Rings

Coordinates makes rings, bracelets and necklaces that are engraved with your own coordinates. For reference, St. Louis coordinates are 38.6270° N, 90.1994° W. These are definitely a splurge purchase, but so clever!

How do you show off your STL style?