Steve Madden

What: The Steve Madden brand will expand its territory to women’s apparel in spring 2010. After 19 years as an influential shoe and accessories designer, Madden’s new line will include boyfriend jackets and pixie dresses that blend trendy, modern, and bohemian details. Although Madden isn’t designing the fashion line himself, (he is working with L’Koral Industries with the development), the line will stay true to the “urban” feel of his brand as he licenses’ his name to the company.

What They Say:

“I’m very excited about creating trend-right ready-to-wear for the Steve Madden customer,” said Mr. Madden, who founded the brand 19 years ago and operates as chief creative officer for the company, in a statement.”

What We Say: No word yet on the specific stores or price points yet, but it looks like the line will be available at “better department stores” — perhaps Macy’s or JC Penney’s? This sort of deal is pretty standard when you get as big as Madden; but we think he should design a few exclusive pieces for line to add more value to this new collection. Either way, we’ll check it out when it debuts next year and if its attached to Steve Madden we are sure some cute pieces are bound to make their way to our closets.

Is this a savvy business move on Madden’s part?